Sales Enablement Success at Symantec

transcript

@mindtickle #MTWEBINAR

Allow Me to Introduce Myself

• Director, Global Sales Enablement & Product Evaluations at Symantec

• Responsible for Global Sales Enablement functions that include field sales, inside sales and partnership programs

• Lead Symantec’s Enterprise Product Evaluations program

• Previously held enablement and operational roles at Blue Coat, helping to drive successful onboarding and sales programs

Agenda for Today

• How BlueCoat leveraged MindTickle as we grew our sales team

• The importance of sales enablement during Symantec’s acquisition of Blue Coat

• How Symantec uses MindTickle

• Why data driven sales enablement is important for maximizing sales effectiveness

Symantec | At a Glance

175M endpoints under protection

9 SOCs threat response centers

3500+R&D engineers

350,000+ customers worldwide

$5B annual revenue

2100+ patents

Symantec | Sales Enablement’s Role

We Empower Sales Teams to Be Successful

We Drive Enablement –Not Just Training

Our Team Structure &Partnership Ecosystem

are Instrumental

We Believe in thePower of Proper

Onboarding

How BlueCoat Leveraged MindTickle As We Grew Our Sales Team

Growing Blue Coat’s Sales Team with MindTickle

The Importance of Sales Enablement During Symantec’s Acquisition of Blue Coat

Sales Enablement Amidst the Acquisition

Audience Clarity & Targeting Was

Difficult

Two SalesForces Trying to Ramp Up

Everybody HadSomething to Communicate

SFDC x 2

How Symantec is Using MindTickle

Onboarding Quick Updates Coaching Surveys & Feedback

Why Data Driven Sales Enablement is Important for Maximizing Sales Effectiveness

Using Analytics to Refine Our Approach

Using Data to Maximize Sales Effectiveness

A Purpose Built Platform that Powers End to End Sales Readiness

Trusted by the best sales teams:

Couchbase, AppDynamics, Nutanix, Cloudera, Fuze, MuleSoft, Forescout, Symantec, and more!

Questions?

Where to find more Sales Enablement Best Practices?

To learn best practices from leading sales enablement teams checkout www.mindtickle.com

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Sales Enablement Success at Symantec

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