Presented byMajid Mahmood+923244008095

Comsats university Lahore

Advisor :Miss Ayesha Aziz

Introduction1

Persuasive requests2

Sales messages3

Appealing4

Samples of sales messages5

Overview

Introduction

Persuasive messages are appropriately written in indirect order.

Plan the persuasion that overcome the readers objections.

“ Put yourself in your reader’s shoes.”

Persuasive Requests

A general sale plan should keep these features in it to pursue somebody.

A : AttentionI : InterestD : Desire A : Action

Persuasive Requests

Attention is needed to get the reader in a mood to receive the persuasion.What you write to gain attention is limited only by your imagination.Example:

From a message requesting contributions for orphaned children.“ While you and I denied heartily last night ,31 orphans at saw Pablo mission had only dried beans to eat.”

Persuasive Requests

“ You view point”

Follow the persuasion with the request. Do not use a negative tone. Be positive. Ending with a reminder of the appeal is

also good.

Persuasive Requests

“Do not be negative”

I am aware that business people in your position have little free time to give, but will u please consider accepting an assignment to the board of director of the children fund?

Persuasive Requests

“Be positive”

Because your organization skills are so desperately headed , will you please serve on the board of director of children’s fund?

Persuasive Requests

Obvious failure in directness:The bad message has no persuasive

strategy.

Skillful persuasion in an indirect order:The better message has good persuasion strategy.

Sales Messages

Usually , brochures , leaflets (a letter) , and such combines to form a sales mailing.

Like persuasive requests we have to use a strategy for sales messages.

Knowing the product or service and the reader

Sales Messages

Determining the appeal :

Decide what appeals and strategies to use

Appeal may be emotional (to the feelings) or rational(to the reason).

Select the appeal that fits the product and prospect.

Sales Messages

By appeals we mean the strategies you use to present a product or service to the reader.

Example:You present a beauty product or its

qualities. You could stress that a product will provide hours of fun or that it will make one more attractive to the opposite sex.Or you could present a product through an appeal to profit , savings and durability.

Sales Messages

Mechanics:Before beginning to write , you determine

the mechanics of mailing the sales letter report. Selling letter may use in perusal salutations' like: “Dear student” , “Dear ma’am or sir” etc

Again in sales “you view point” is important.

Sales Messages

Matter of facts statement and you view points:We make aristocrat hosiery in three colors. You may choose from three lovely

shades. The regal has a touch as like as a feather.

You will like regale's feather light touch. Lime-fizz tastes fresh and exciting.

You will enjoy the fresh ,exciting taste of lime-fizz.

Sales Messages

Choosing words carefullyConsider the effect of your world

Negative sense: Re-organization plan A will cause 10% of

the staff to lose their jobs.

Positive sense:Re-organization plan A will retain 90%of the work force.

Sales Messages

Negative sense:

Our new laser paper keeps the wasted paper from smudged copies to less than 2%.

Positive sense:

Our new laser paper provides smudged-free copies more than 98% of the time.

Sales Messages

In strong selling efforts , a command is effective. Like :

“Order your copy today while its on your mind”.

For Mild efforts , a request is appropriate. Like :

“Won’t you please send us your order today?”

Sales Messages

Urging the actionUrge action now.

“Do it now”“Act today”

Here are some examplesTo take advantage of this three day offer,

---So that you can be ready for the christmas rush.--So that you will be the first in your community.

Sales Messages

Recalling the appeal in final words is a good technique.Adding prospects are acceptable and effectiveExamples:

Don’t forget if ever you think that action is not for you , we will give you every cent of your money back. We are that confident that action will become one of your favorite magazine.

Hurry save while this special money savings offer lasts.

Click now to order and automatically eaten our contest for an Olympus digital camera.

Sales Messages

Inviting name removal to e-mail readers. This is the equilent of asking “Is it OK, If we come in?”

Sales Messages

Recalling all steps