<Company name><Sales team name>

<year> Sales Plan

AgendaIntroductionSales SituationStrategic PositioningSales ObjectivesSales ForecastSales ModelSales BudgetTimelineKey Success FactorsNext StepsQuestions

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Introduction

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Introduction:Sales Team Mission

<Add mission statement here.>

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Introduction:Sales Team Organization

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<Name><Title>

<Name><Title>

<year> Sales Situation

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<year> Sales Situation:Sales Highlights

<Item 1><Item 2><Item 3>

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<year> Sales Situation:Sales Lowlights

<Item 1><Item 2><Item 3>

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<year> Sales Situation:Combined Results

<year> Sales Plan

Quarter Estimated Actual

Q1 $ xx M $ xx M

Q2 $ xx M $ xx M

Q3 $ xx M $ xx M

Q4 $ xx M $ xx MTotal $ xx M $ xx M

<year> Sales Situation:Problem Statement

<Include sales risks and weaknesses during year.>

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<year> Sales Situation:Opportunity Statement

<Include sales strengths and opportunities during year.>

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Strategic Positioning

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Strategic Positioning:Market Opportunity

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Strategic Positioning:Competitive Advantage

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<Competitor 1><Company> can gain competitive share over <competitor 1> by…

<Competitor 2><Company> can gain competitive share over <competitor 2> by…

<Competitor 3><Company> can gain competitive share over <competitor 3> by…

<Competitor 4><Company> can gain competitive share over <competitor 4> by…

Strategic Positioning:Target Audience

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Strategic Positioning:Strategies for Competition

<Item 1><Item 2><Item 3>

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Strategic Positioning:Audience Profile

<Item 1><Item 2><Item 3>

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Strategic Positioning:Company PositioningKey differentiators:

<Item 1><Item 2><Item 3>

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Strategic Positioning:Market Opportunity Summary

<Item 1><Item 2><Item 3>

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Sales Objectives

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Sales Objectives:Details

<Item 1><Item 2><Item 3>

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Sales Objectives:Details (continued)

<Item 4><Item 5><Item 6>

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<year> Sales Forecast

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<year> Sales Forecast:Details

<year> Sales Plan

Quarter Estimated

Q1 $ xx M

Q2 $ xx M

Q3 $ xx M

Q4 $ xx MTotal $ xx M

Sales Model

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Sales Model:Outbound Sales

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Sales Model:Sales Channels

<Item 1><Item 2><Item 3>

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<year> Sales Budget

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<year> Sales Budget:Details

<year> Sales Plan

Quarter Estimated

Q1 $ xx M

Q2 $ xx M

Q3 $ xx M

Q4 $ xx MTotal $ xx M

Timeline

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Timeline:Details

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Initiative Start Finish

Key Success Factors

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Key Success Factors:Details

<Item 1><Item 2><Item 3>

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Key Success Factors:Details (continued)

<Item 4><Item 5><Item 6>

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Next Steps

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Next Steps:Details

<Item 1><Item 2><Item 3>

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Next Steps:Details (continued)

<Item 4><Item 5><Item 6>

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Questions

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