Post on 18-Dec-2014
description
transcript
Using social media in the sales cycle
2
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
3
Customer interaction -listening
Leads
Interaction
Product
improvement
Deal
After sales
Repeat purchase
4
Social media:
Listen, Follow, React Engage
Hotspots
+ & - Influencers
5
Lead generation -Social Search
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
6
7
•500 million users, 150 million mobile users
•Average of 130 friends
•50% of users return daily
•Users share more than 30 billion pieces of content with their friends each month
•Over 1 million sites use Like buttons
•People who “like” articles click on 5.3X more links than an average Facebook user and have 2.4X as many friends on average (310 vs. 130)
•Liking publishes to the newsfeed, adds to their profile, and is discoverable through searches
•Users who clid Like are between 25-54 with the median of 34. Newspaper subscribers are an average of 51 and the largest group is 65+
8
9
Affiliate social sales - widgets
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
10
11
http://www.klmbluelab.nl
Product development –Co development
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
13
Invite customers (40k, 10k–2,5k–1,5k)
Personal , open, creative
Ask opinionsDiscuss conceptsAsk for innovation
Engage customer in processIncentives
14
Social sales - Twitter
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
15
16
Results:
• In 2 year
• 1.5M followers Outlet
• 3500 Twitter lists
• 100 employees involved
• 12 countries
• USD 6.5M revenue
17
After sales - Webcare
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
18
19
20
21
Repeat purchase – location based loyalty programmes
Leads
Interaction
Product improvement
Deal
After sales
Repeat purchase
22 22
23
Much more examples (Now with a communication purpose)
Microsoft Netherlands uses social media to support their employees and to support the new working. Social media is used internal to employees to inform them of all developments within the organisation.
At the University of Nijmegen and Arnhem Yammer is used to support knowledge and sharing knowledge between different employees / teachers within the College.
Insurer Achmea uses social media in the total mix of communication to involve employees with the company policies.
The police in South-East Brabant support social media; Twitter and Yammer for agents during their activities in the field. This has the advantage of always knowing where the agent is located as this is indicated by Yammer.
24
Much more examples (Now with a communication purpose)
With the help of networking sites like MySpace and Facebook soldiers on a mission stay in contact with home. They put their stories and experiences directly online, which has a positive effect on their well-being.
Social networking sites like LinkedIn, MySpace and Facebook allows you to create a profile database. This will benefit you as an employer in terms of effectiveness and efficiency in the recruitment of new employees.