Salt Media's How to be a Social Media Super Hero

transcript

Social Chemistry

Telling your story

What’s your presence saying?

1. Visual branding2. Profile: who do you attract, keywords3. Content: first impression

What’s your presence saying?

Who do you want to attract?

Who is your ideal customer?Avatar: age, gender, income, family, occupationBehaviour: daily routine, leisure interests, media consumedFood: where do they buy food? Do they cook? How often do they eat out? What triggers it?You: why do they love eating at yours? Why do they return?

Why do we need this?

New potential customerPrevious customerBrand advocate – on and offlineSharing is key – that’s why we want to get responses –also a response gives more emotional attachmentAdded oomph to marketingNaturally join in conversations around kitchen table/ around office coffee machineTelling your story in a way that’s relevant and means something to those you want to attract; not just marketing-speakSuccess and enthusiasm win every time!

How do we do this?

Content

Examples:https://www.facebook.com/MangoTreeLondon/timeline

https://www.facebook.com/pages/The-Grapevine-Exmouth/185678634787523

https://www.facebook.com/harrysrestaurantexeter

https://www.facebook.com/TheHarbourKitchen

https://twitter.com/MangoTreeLondon

https://twitter.com/No12restaurant

What content do you have?What do you need?

What feeling will it convey?

Pictures: your story, get sharedSurroundings, details, food, staff, events, customers, ingredients, suppliers … your usp.How to get from customers?Videos: 3D experience, your story, trust, get engagement.Testimonials: social proof

Next Steps

Next steps

What steps will you encourage?Low key: pop in; call to book.

First-time: voucher, discount for bringing friends

Returning customer: loyalty card, offer for new menu item

‘Off-peak’: free glass of wine?

What steps will you encourage?

How and when …

Your content scheduleMon: How was your weekend? Highlights of oursStory about ingredients/ supplierTues: Offer for off-peak bookingPhoto of food/ venueWed: TestimonialVideo of event/ staff/ viewThurs: Share recipe/ ideaWhy not pop in at weekend?Fri: What are you doing at weekend? What we’ll be doingPhotosSat: Joke/ competition/ question/ what’s on locallyPhotos of customers having lovely timeSun: Photos of view/ foodLunch/ evening offerCustomer content

Your content schedule

Get it done beforehand!Needn’t be complicated (often simple and authentic is best)

Hootsuite – TwitterFacebook – Schedulerbut CHECK regularly!

But also listen:@ … your name … on TwitterAlso search on Twitter without @

Set up Google alerts for your business name and/ or key people, keywords.

How and when …

Grow your audience

Facebook ads – check out any potential provider(NB only 5% likes see your posts now)Timeline contests to get your name mentioned a lot!

Twitter - #devonhour, #journorequest(hashtags are just labels)Great British Bake Off example of hashtag in tweets to grow followersTwitter Lists- private/ publicTwitter searches eg. “hotel … Exeter’

Is it working?

Your investment (time/ resources) vs. profit per customer(Bitly- shortener with analytics)

What will you measure?

SummaryKnow your storyKnow your customersTell your story- great contentEncourage responsesMix in encouragement/ offersShare at right times, respondGrow your audienceMeasure results

Further workWhat do you need to do?Your uspYour customer avatarYour branding/ profileYour contentYour offersYour scheduleHootsuiteSales pitch for Facebook/ TwitterWhat you will measure

THANK YOU!For your free guide: http://bramblebuzz.co.uk/facebook-marketing-secrets