on Media & Global Change___________________________________________________________________________________________________________________

Paul Mihailidis, PhDFaculty, Emerson College

Director, Salzburg Academy on Media and Global Change

Two Fundamental Challenges:

1. How can we foster engagement across borders, across cultures, and across divides in support of more tolerant, inclusive and active civic societies?

1. How can we use digital media and connective technologies to participate in and lead in creating social, political and cultural change in digital culturesocial, political and cultural change in digital culture

- Formed in 1947 by three graduate students at Harvard University - To date, approximately 30,000 individuals from more than 160 countries - To date, approximately 30,000 individuals from more than 160 countries

have attended Seminar sessions.- Mission = bring together young leaders of exceptional promise from

government, business, academe and the non-governmental sector to interact, engage differences, and forge relationships that will assist this next generation of leaders to confront the challenges of the future

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PARTNER INSTITUTIONS (2007-present)

American University of Beirut (Lebanon), American University of Sharjah (UAE), Bournemouth University (England), Chinese University of Hong Kong (China), Chulalongkorn University

(Thailand), Daystar University (Kenya), Emerson College (USA), Florida International University (USA), Furman University (USA), Hofstra University (USA), Iberoamericana University (Mexico),

George Washington Univeristy (USA), Makerere University (Uganda), Polytechnic University of Namibia (Namibia), PontificiaUniversidad Catolica (Argentina), Pontificia Universidad CatolicaUniversidad Catolica (Argentina), Pontificia Universidad Catolica(Chile), Quaid-i-Azam University (Pakistan), Southwest University

of Political Science and Law (China), Stellenbosch University (Republic of South Africa), Tsinghua University (China), University

of Maryland (USA), University of Miami (USA), University of Nairobi (Kenya), University of St. Cyril and Methodius, Trnava(Slovakia), University of Texas (USA), Xi'an Jiaotong-Liverpool

University (China) Zayed University (UAE)

Context for Leadership

Business Peter Sutherland, Chair of BP & Goldman Sachs, Intl

The Arts Daniel Barenboim, Maestro, West-East Divan Orchestra

Law Anthony Law Anthony Kennedy, Assoc. Justice, US Supreme Court

JournalismDana Priest, Journalist, Washington Post

The ArtsTom Stoppard, Playwright

Context for Leadership

Literature Richard Ford, Author Independence Day

LiteratureJeffrey Eugenides, Author, The Virgin Suicides

LawLawRichard Goldstone, Judge, Republic of South Africa

EntertainmentVanessa Redgrave, Actress

LiteratureOrham Pamuk, Author The Black Book

Networks for Change

The John S. & James L. Knight Foundation

The Ford Foundation

The US State Department

UNESCOUNESCO

The United Nations

The World Association of Newspapers

LinkTV

Omnicom

The Responsibility starts with this group

MMeWe

Us

ME, WE, US: GLOBAL MEDIA LITERACY

“All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help

lift it onto a higher level.” William Bernbach

Part 1: Establishing cultural “norms”

• Around your table, create a list of the stereotypes that exist in the nationalities represented.– What similarities do you see in this list? – What differences do you see? Why do these – What differences do you see? Why do these

differences exist?

• Then, reflect on your list and ask: where do these stereotypes come from?

Part 2: Share your “Me” story

• How do you define your identity?– What’s most important

to you in life?– What have been the

• What role does media play in your identity?– Reflect on what kind – What have been the

experiences/people that have had the most impact on you and why?

– What challenges you have or are facing now?

– Reflect on what kind of media you consume/use, how you engage with that media, and what role that media takes in your identity formation.

Group Output

1. What similarities does your group see in how media contribute to your identity?

2. What media habits do you share? What habits differ?habits differ?

3. How have media influenced how you see the world?

Part 3: Share your “We” story

• Who is Part of Your Community?– Who or what defines

your community?– Are there any rules to

• What role does media play in community?– How do media – Are there any rules to

be part of your community, or are you part of it by the mere fact of where you were born?

– What do you expect from your community?

– How do media influence community interaction?

– How do they facilitate dialog?

Group Output

• What positive roles do media play in your communities?

• What are the challenges your communities face in a digital media age?face in a digital media age?

Media facilitate and are facilitated by identity, community, and

belonging

How can media literacy CONFRONT the challenges of communities in increasingly

digital cultures?digital cultures?

I. Solving Global Problems for Local Communities

Google-metrics map of visitors downloading Academy Work

II. Co-Creating Multimedia content to learn storytelling in global and digital

contexts.

III. Conducting Comparative Global Research to explore civic voices

across borders, across cultures, and across divides

A World Unplugged

“I cannot imagine how life can be without using the media.” — Uganda“Media is not just a convenience, it is literally a part of my life.” — USA

• Tethered to phones andpeople (Super Communities)Communities)

• Subconscious attachment and constant anxiety of exclusion

• Mobile Phones are Homogenizing Young Citizens

On Cities

MEDIATED COMMUNITIESCivic Voices, Empowerment and Belonging In the Digital Era