Sanqar

Post on 13-Sep-2014

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HistoryThe first car ran on India's

roads in 1897. Until the 1930s, cars were

imported directly, but in very small numbers.

* 1897 First Person to own a car in India - Mr. Foster of

M/s Crompton Greaves Company, Mumbai

* 1901 First Indian to own a car in India - Jamshedji Tata* 1905 First Woman to drive

a car in India - Mrs. Suzanne RD Tata

The Growth JourneyPre 1983 1983-1993 1993-2007 2007-Pre

Era of globalisation andevolution of India as a globalmanufacturing hub

Closed market

• Growth of market limited by supply• Outdated modelsPlayers• Hindustan Motors• Premier• Telco• Ashok Leyland• Mahindra & Mahindra

Japanisation - GOI- Suzuki joint venture to form Maruti Udyog• Joint ventures with companies in commercial vehicles and componentsPlayers• Maruti Udyog• Hindustan Motors• Premier• Telco• Ashok Leyland• Mahindra & Mahindra

Delicensing of sector in 1993• Global major OEMs start assembly in India (Toyota, GM, Ford, Honda, Hyundai)• Imports allowed from April 2001; alignment of duty on components and parts to ASEAN levels• Implementation of VAT

About Automobile Industry

In recent years the automobile industry in India has grown by leaps

and bounds.In India it is one of the largest in the world and one of the fastest

growing globally.The Indian Automobile Industry is

manufacturing over 11 million vehicles and exporting about 1.5

million every year.

Automotive Companies in India Major Multi-national companiesMajor Indian Companies

Top Automobile Players in IndiaMaruti Suzuki India

LimitedHyundai Motor India

LimitedTata Motors

Mahindra & Mahindra Limited

General Motors India Private Limited

Honda Siel Cars Inia Limited

Toyota Kirloskar Motor Private Limited

Hindustan Motors

Analysis Of The Car Industry

PEST ANALYSIS

POLTICAL ENVIRONMENT ECONOMIC ENVIRONMENT

SOCIAL ENVIRONMENTTECHNICAL ENVIRONMENT

PEST Analysis

• POLITICAL– Legislation

• Environment• Company Cars• Competition

– Taxes and Duty– Subsidies

PEST Analysis

PEST Analysis

• POLITICAL– Legislation

• Environment• Company Cars• Competition

– Taxes and Duty– Subsidies

PEST Analysis

• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances

PEST Analysis

PEST Analysis

• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances

PEST Analysis

• SOCIAL– Environment– Car Culture– Fashions and taste– Redundancies

PEST Analysis

PEST Analysis

• SOCIAL– Environment– Car Culture– Fashions and taste– Redundancies

PEST Analysis

• TECHNOLOGICAL– E-Commerce– Safety– Plant efficiency– Gizmos

PEST Analysis

PEST Analysis

• TECHNOLOGICAL– E-Commerce– Safety– Plant efficiency– Gizmos

Five Forces Analysis

• THREAT OF ENTRY– East Asian companies - Globalisation– Quotas reduced or abolished– Labour

Five Forces Analysis

• BUYER POWER– High– Imports By Individuals– Distribution Channels– Large Number Of Substitutes– Second Hand Market– Over Capacity– Large purchase

Five Forces Analysis

• SUPPLIER POWER– New Registrations– Just In Time– Brands– Dealerships

Five Forces Analysis

• SUBSTITUTES– Public Transport– Other Segments Of The Market– Similarity Of Product– Alternative Fuels

Five Forces Analysis

• COMPETITIVE RIVALRY– Mature Market– Price Wars– Ease Of Access– Large Number Of Competitors