Post on 22-Nov-2014
description
transcript
Nick Brown, SAP Senior Vice President, Mobile Strategy and Solution Management
Mobilise your Business
Click here
© 2012 SAP AG. All rights reserved. 2
1. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – Apr 2012; 3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012
WW apps market in 2016 Mobile app downloads by 20162 Average # of apps per device
44b 41 $52b
Surge in mobile app usage worldwide
© 2012 SAP AG. All rights reserved. 3
$7.7b
$2.7b
2010 2015
Beyond telecoms, some of the most successful brands in the ranking – from Coca-Cola to Visa – have used mobile platforms and marketing strategies to ignite growth - Pierre Dupreele, SVP, Millward Brown Optimor
1. IDC; 2. Forrester – “Mobile Trends of “Fortune 500” Companies” – Jun 2012; 3. Custom Solutions Group – “Mobile in the Enterprise: The Gap Between Expectations and Expertise” - 2012
WW enterprise apps market1
of Fortune 500 plan to implement mobile apps in 20122
of Enterprises lack mobile app developers3
80% 50%
“ ”
Yet..
Business Apps: Fastest growing app category on appstore
© 2012 SAP AG. All rights reserved. 4
Enabling mobile web is critical for mCommerce
95% of tablet web traffic comes from an Apple device. 1.Nielsen – “Digital Shopping: The Topline on Online” – Mar 2012 ;; 2. KPCB – “Global Internet Trends 2012” – May 2012, 3. Mobile+Positive – “Corporate Giants and their mobile sites” – Feb 2012
“ ”
of Shoppers lookup retailer’s site while shopping1
44% of Global Web traffic
originated from mobile devices in May 20122
10% of World’s largest
corporations that have enabled mcommerce3
20% Yet only..
© 2012 SAP AG. All rights reserved. 5
The Growing Importance of Mobility
Gartner global CIO survey 2012, (2,336
CIOs)
CIO Technology Priorities 2012
• More mobile devices
• Growing demand for mobile apps for
employees and customers
• Consumer and enterprise
application convergence
• Rapid commercial and technical
change
• Challenges of balancing strategy
and tactics
• Growing synergy between mobile
and cloud
1. Analytics and BI
2. Mobile technologies
3. Cloud computing
4. Collaboration
5. Virtualisation
© 2012 SAP AG. All rights reserved. 6
What would you would give up for a week to keep your mobile phone?
Mobile is now an intrinsic part of life
Caffeine 55%
Exercise 54%
??? 33%
Brushing Teeth 22%
*Bersin & associates 2012
© 2012 SAP AG. All rights reserved. 7
Analysts Rank SAP as a leader in Enterprise Mobility
Mobility Report
“Mobile Device Management is Dead.
Long Live Enterprise Mobile Management”
Winners Losers
SAP IBM
Antenna Oracle
Boxtone RIM
MDM is Dead – Long Live EMM!
Author: Chris Marsh | Co-Authors: Eugene Signorini
Yankee Group, June 2012
Magic Quadrant for Mobile
Application Development Platforms
Authors: Bill Clark, Ian Finley, Song Chuang
Gartner, 26 April 2012 ID:G00230529
© 2012 SAP AG. All rights reserved. 8
B2E Apps
SAP’s mobile portfolio – build, buy and partner strategy Industry’s most comprehensive enterprise mobile portfolio
SAP/Sybase Build Ecosystem
B2C Apps
Partner
Banking Retail
Travel & Hosp Media & Ent
Telco
Automotive
Afaria Mobile Device Management
Sybase 365 Messaging Infrastructure
SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services
Industry LoB Analytics Partner Custom
© 2012 SAP AG. All rights reserved. 9
B2E Apps B2C Apps Partner
Banking Retail
Travel & Hosp Media & Ent
Telco
Automotive
Industry LoB Analytics Partner Custom
Afaria Mobile Device Management
Sybase 365 Messaging Infrastructure
SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services
SAP/Sybase Build Ecosystem
SAP’s mobile portfolio – build, buy and partner strategy 1 Platform, 1,000s of Applications, 1M+ Developers
Mobility Development Tools/SDK
© 2012 SAP AG. All rights reserved. 10
SAP/Sybase Build Ecosystem
SAP’s mobile portfolio – also available in the cloud
B2E
Apps B2C
Apps
SAP Mobility Platform
Mobility Development Tools/SDK
© 2012 SAP AG. All rights reserved. 11
Sample Priority of Mobile Apps & Suites
Mobile Field Service & Asset Management
Mobile Retail Execution & Direct Store
Delivery
Mobile Consumer Solutions
Banking / Telco / Utilities / CP / Retail
CRM Mobile Suite
Content Mobile Suite
Healthcare Mobile Suite
Procurement Mobile Suite
Mobile Travel and Expense
Management
Productivity Mobile Suite
Configurable / Extensible Workflow
HCM / FIN / SCM
Mobile BI/Analytics
© 2012 SAP AG. All rights reserved. 12
Business context – Asset Management
* Examples: Production equipment, tools, vehicles, facilities , power grid
While the world's GDP is around $ 46.6 trillion, the value of all
assets is assumed to be much higher. Maintenance spend alone
comes up to $ 447 billion.
Managing assets efficiently makes a
difference!
© 2012 SAP AG. All rights reserved. 13
About Syclo
Over 600 Customers in 39 countries
Analysts rate as Best-in-class for Mobile EAM & Field
Services
Deep industry & business process knowledge in
industries
Any ERP system, network, device (optimized for SAP,
Maximo)
Elegant configuration and deployment approach
Unmatched integration expertise to complex systems
© 2012 SAP AG. All rights reserved. 14
16+ Years of Mobile Expertise Delivers Projects - Not Pilots
© 2012 SAP AG. All rights reserved. 15
Syclo Industry Solutions
Utilities Oil & Gas
Chemical
Manufacturing
Public Sector
Food & Beverage
Mining & Mill Engineering
Pharmaceuticals
Transportation
Aerospace & Defense
Telecommunications
Facilities
Retail
Consumer Products