Post on 23-Jul-2015
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M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
S audi Arabia CRM S oftware Market Forecast & Opportunities , 2020
Saudi Arabia CRM software market is exhibiting significant growth. CRM software is used for various
applications like customer service, marketing, and sales, to help businesses manage customer data. To
enhance customer experience, enterprises are coming up with solutions such as middleware and management
solutions. Organizations are also migrating towards the use of CRM for marketing, and over the next five
years, more companies are expected to realize the potential of social marketing. With increasing investment in
SMEs, the demand for enterprise software in the country is expected to grow. Other drivers for the market
include increasing need for real-time customer engagement and rising use of social media platforms. CRM
software is being deployed across various sectors such as government, banking, and IT & telecom, among
others. Major players in the market are Salesforce, Microsoft, Sage Software, SugarCRM, and Oracle.
According to “Saudi Arabia CRM Software Market Forecast & Opportunities, 2020”, CRM software
market in Saudi Arabia is projected to surpass USD146 million by 2020. CRM offers advantages such as
providing the best customer experience, along with convenience in accessing information and documents as
and when required. Social CRM in the country is currently growing at a fast pace, as it enables use of social
media for marketing. Social media platforms provide a wide range of data to gain better understanding of the
audience and generating leads. Consequently, rising popularity of social media is compelling companies to
invest in upgraded CRM products with collaboration of internal and external database to gain customer
intelligence. In addition to rising popularity of social CRM, increasing IT spending by the government, and
growth of enterprises are anticipated to drive the market during the forecast period. “Saudi CRM Software
Market Forecast & Opportunities, 2020” discusses the following aspects of CRM software market in Saudi
Arabia:
• Saudi Arabia CRM Software Market Size, Share & Forecast
• Segmental Analysis - By Application, By Deployment Mode
• Changing Market Trends & Emerging Opportunities
• Competitive Landscape & Strategic Recommendations© TechSci Research
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I n d u s t r y B r i e f
T a b l e o f C o n t e n t s
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© TechSci Research
1. Research Methodology
2. Analyst Briefing
3. Customer Relationship Management (CRM) Software - Product Overview
4. Global CRM Software Market Overview
5. Saudi Arabia CRM Software Market Outlook
6. Saudi Arabia CRM Software Market Outlook - By Application
7. Saudi Arabia CRM Software Market Outlook - By Deployment Mode
8. Market Dynamics
9. Market Trends & Developments
10. Saudi Arabia Economic Profile
11. Competitive Landscape
12. Strategic Recommendation
13. About Us & Disclaimer
R e s e a r c h M e t h o d o l o g y
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© TechSci Research
Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of Saudi
Arabia CRM software market. Our team of analysts has analyzed the outlook of various segments and
speculated a positive future for the industry. Taking into consideration various factors that influence the
purchase of CRM software, our team of analysts has provided a prudent analysis of the industry’s performance
in the future. This would enable our clients in planning their investment decisions and explore several growth
opportunities existing in Saudi Arabia CRM software market.
In addition, while compiling the data, we have also cross-checked all the collected information from multiple
sources and data warehouses in order to present an exhaustive data collection from credible, paid databases.
Our team of experts has then prudently evaluated the most accurate and precise information of the concerned
industry. We have also identified and analyzed all the emerging trends, including important drivers and
challenges that the industry is confronting. We have also presented various forecasts for the industry based
on our in-depth analysis of market dynamics, prevalent trends, recent developments and opportunities.
Companies InterviewedMicrosoft, NetSuite, Salesforce, SAP, Sage Software, Sugarforce.
Secondary Sources Hoovers, Business Week, Company Annual Reports, Factiva, One Source andNews Articles
Cloud CRM,
50.00%On-
Premises
CRM , 50.00%
2014
S a m p l e D a t a - S n a p s h o t
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Figure 1: Global CRM Software Market Size, By Value, 2010–2020F (USD Billion)
5.0010.00
15.0020.00
25.0030.00
35.0040.00
45.0050.00
55.00
2010 2011 2012 2013 2014 2015F 2016F 2017F 2018F 2019F 2020F
Salesforce.com,
14.28%
Microsoft,
14.28%
Sage
Software,
14.28%
SugarCRM,
14.28%
Oracle,
14.28%
SAP,
14.28%
Others,
14.28%
2014
Salesforce.com,
14.28%
Microsoft,
14.28%
Sage
Software…
SugarCRM,
14.28%
Oracle,
14.28%
SAP,
14.28%
Others,
14.28%
2020F
Figure 4: Saudi Arabia CRM Software Market Share, By Company, By Value, 2014 & 2020F
200.00
300.00
400.00
500.00
600.00
2009 2010 2011 2012 2013
Figure 8: Saudi Arabia Banking Industry Asset Size,
By Value, 2009–2013 (USD Billion)
10.00
20.00
30.00
40.00
50.00
2010 2011 2012 2013 2014
Figure 3: Saudi Arabia IT Spending, By Value, 2009-2013 (USD Billion)
Cloud
CRM, …
On-
Premises
CRM, …
2020F
R e p o r t O r d e r i n g
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