INTRODUCTIONThe following toolbox compiles shared experiences and collective thoughts on how to untie the nodes preventing desirable reinvention of businesses to happen.It gives you some food for thoughtand practical insights helping youto become a successful in-home changemaker.

Resistance to change withinorganisations

Reused / oldmaterials aren’t

considered as sexy as new

Sustainabilityis complex and not easilycommunicated

HOW DO I COMBINEDESIRABILITY

CLUSTERS OF DIFFICULTIESWhat are all the issues making this node a particularly difficult one? How can they be clustered so that it’s easier to unlock them one-by-one?

Natural products may

not be the best products

Sustainability isstill considered

niche as opposedto mainstream

Diverging fromstandard product

recipes / characteristics

that will alienateconsumers

Assumingpeople buythe productbecause of itssustainablequalitiesprimarily

Information overload

HOW DO I COMBINEDESIRABILITY

TRAPSTO AVOIDWhat are the “good” bad ideas that might have been experienced but did not work? The “solutions” that do not resolvethe issue?

Embracevulnerability

Acceptincrementalchange

Encourage bravery

HOW DO I COMBINEDESIRABILITY

MILESTONESTO SUCCESSHow shall I proceed step-by-step to launch and deploy my strategy to untie the node?

Oatly

Innocent Drinks

Michel et Augustin

HOW DO I COMBINEDESIRABILITY

BESTPRACTICESWho can illustrate a success story tackling in an original way various clustersof difficulties or milestones?

CO-CONCEPTORS

Querine FaberDANONE

Simon BillyPIXETIK

Jeanne ChaumontFERRERO

Magdalena SumnaDANONE

Kirsten JanssenDANONE

Thomas RadalINDEPENT CONSULTANT

Armel YuerSHISEIDO

Thomas KolsterGOODVERTISING AGENCY

Dorte GjerrildGOODVERTISING AGENCY