Post on 15-Jan-2016
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Scandic - a value driven brand
Geir LundkvistVice President/Adm. DirektørScandic Norway
From 1 hotel with 25rooms in 1963 to almost 130hotels in 9 countriesoffering more than 23.000 rooms
Today we are the largest hotel chain in the Nordic market
A sustainable brand
Shared values
Values
Customer relationships
Methods
Concepts
Marketing/sales
Price
Product
Degree ofDifficulty
To create a unique brand
Time
Scandic’s Operating Compassto Profitability
- A system that benefits all:us, the environment, the society and our owners
We believe in – the environment
If we do our part, the environment that we have been privileged growing up in will still be there tomorrow
Det startet i 1994........
A hotel -a micro
society in focus
Ecological Sustainability
Scandic’s Environmental Policy
No company can avoid taking responsibility for the environment and focusing on environmental issues.
Scandic shall, therefore lead the way and work continuously to promote both a reduction in our environmental impact and a better environment.
Scandic shall contribute to a sustainable society.
1994
Corporate dedication...
Frank Fiskers
President & CEO Scandic
...and training of all team members
An easy understandable frame work...
• shared by both top exec’s and all team members!
Waste Management
• 400 000 000 less, individually packed items used
• From 1,5 to 0,5 kg unsorted waste/guest night
• Upstream and downstream approach
Scandic Sweden Organic BREAKFASTEcologic coffee Earl grey teaSour milkApple sauceCinnamonOrange marmeladeHard breadOatesMüsli Organic cheese
Total
9 million cups
125 m34 tonnes
20 trucks 4 tonnes6 tonnes32 tonnes20 tonnes
1 000 000 kg’syearly
Norway
The “EcoRoom”
• Life cycle perspective
• Higher guest satisfaction
• Longer life
• 16 000 built since 1996
• Design award in 1999 & 2007
• Resource effective
• Easy to clean
Giant Shrimps
• 50% of the world’s mangrove forests destroyed.
• They provide coastal protection from storms and reduces shoreline erosion (Tsunami).
• Shrimp Consumption raised by 500% during last 4 years in Sweden
•Hundreds of thousands of people forced to migrate from areas where they have lived for generations.
• In Bangladesh alone, more than 150 people have been killed!
Scandic cuts its carbon footprint
Our influence and responsibility
Supply Chain
Clear demands on transportation and
reporting of improvement
Our Guests
Facilitate use of sustainable local transportation
Waste
from constructionand daily operationsMinimise the use of
fossil plastic
Team members
Training and education for all
Total energy
Heating CoolingLightingCooking
Travelling
Company carsBusiness travel
CO2 - What we do
Save & Change! • -17 % energy since -96
• 16,000 eco-rooms built
• All hotels report live in SIR
• 11,000 TMs trained
• World’s first eco-labelled chain
• 100% renewable electricity SE NO
• Renewable materials promoted
• Pro-active car policy SE
• Swan labelled suppliers
• Oil for heating being phased-out
Carbon dioxide emissions at Scandic Nordic
CO2 emisions at Scandic Nordic
5,14
3,66 3,57
0
2
4
6
1996 2005 2006
kg C
O2/
gn
Down by 30.53%
Down by 2.7%
• The world’s first eco-labelled hotel chain in 2004 with all 66 Swedish Scandics
• Today 92 hotels in four countries are Swan labelled
• A growing B2B tool for
procurement people
Awards
• 16 000 eco rooms built
• 400 millions of single packed items not used
• 11 000 team members trained
• 25 million kg of resources recycled
• 24 million organic BREAKFAST served in Sweden
Impressive and Tangible results
• over 90 eco-labelled hotels
”You can do good and be good at the
same time”
• That’s what Sustainable Business is all about
• Welcome to visit… • www.scandic-betterworld.com
w
Scandics forpliktelser for fossil CO² ...
Siden tidlig på 1990-tallet har Scandic jobbet systematisk for å redusere utslippene av fossil karbondioksid fra driften.
I dag ligger vi 30 % under 1996-nivået vårt
Vi har besluttet å redusere med 50 % innen 2011
Målet vårt er å overhodet ikke bidra til klimaendringer i 2025
«Enda et skritt i vår ferd mot en bærekraftig fremtid ...»
Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007
Scandics forpliktelser for fossil CO² ...
-50 % innen 2011
-100 % innen 2025
Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007
– et tydelig, resolutt og oppnåelig mål ...
«Det er mulig å redusere med 100 % allerede innen 2025, selv om dette innebærer å påvirke andre aktører, som for eksempel lokale fjernvarmeleverandører»
«Hvis man fører an her og tar ansvar, oppnår man troverdighet, og alle involverte vinner på det: energiindustrien, vi, gjestene våre og planeten»
Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007
A good company in a good society
Takk for oppmerksomheten !