Post on 15-Jan-2015
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Web 1.0 was CommerceWeb 2.0 is People
- Ross Mayfield
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004
The phrase "Web 2.0" hints at an improved form of the World Wide Web
“There are no products, only solutions”
Not what customer wants but why they want
A problem solving approach
Simple Solutions
Every individual is unique Some people want to be different Allow him to choose instead of
forcing him to use what you have made
Make him feel home
Reach out to the entire web
To the edges and not just to the center, to the long tail and not the just the head
Leverage customer-self service e.g. Google, StumbleUpon, orkut
Network effects from user contribution are the key to market dominance in Web 2.0 era
The Wisdom of crowds – Users add value
Amazon, Ebay - User reviews, similar items, most popular,
Wikipedia – content can be added/edited by any web user,
Flickr – tagging images Cloudmark – Spam emails
No products but solutions Customization ability Focus on long tail Users add value Specialized Database Perpetual Beta Software above the level of single
device