Post on 18-Jul-2015
transcript
#SCHR #ILN15 @HelenBevan @jackielynton
today
Part A
• A interactive teach-in on social movement framing methods, narrative and calls to action (60 mins)
Part B
• Make an artefact of your own change message/call to action (20 minutes)
• Share our learning (10 minutes)
#SCHR #ILN15 @HelenBevan @jackielynton
Source of image: outskirtsbattledome.wikispaces.com
The easiest way to thrive as an outlier
...is to avoid being one
Seth Goodin
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leading change in a new era
Dominant approach Emerging direction
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“When we talk of social change, we talk of movements, a word that suggest vast
groups of people walking together, leaving behind one way and travelling towards
another”
Rebecca Solnit
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Six characteristics of people or groups within effective social movements
1. They share a sense of PURPOSE: There is purposefulness about
collaborations, discussions, actions, decisions and a sense of forward momentum
2. They are UNITED: They have learned to manage their differences well enough
that they can unite to accomplish their purpose. Differences are openly debated, discussed, and resolved.
3. They share UNDERSTANDING: There is a widely shared understanding of what's going on, what the challenges are and why what is being done has to be done
4. People PARTICIPATE: Lots of people and organisations in the system are
active - not just in discussions and meetings, but getting the work done.
5. They take INITIATIVE: Rather than reacting to whatever happens in their
environment, they are proactive, and act upon their environment.
6. They ACT: People do the work they must do to
make the things happen that need to happen
Source: adapted from Wellstone Action
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leadership is….
…the art of mobilising others to want to struggle for shared
aspirationsJim Kouzes
Source of image: environmentvictoria.org.au
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Framing … is the process by which leaders construct, articulate and put across their message in a powerful and compelling way in order to win people to their cause and call them to action.
Snow D A and Benford R D (1992)
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
What’s the financial incentive?
Who is performance managing?
What’s theproject plan?
Source: @RobertVarnam
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The reality
“What the leader cares about (and typically bases at least 80% of his or her message to others on) does
not tap into roughly 80% of the workforce’s primary motivators for putting extra energy into the change
programme”Scott Keller and Carolyn Aiken (2009)
The Inconvenient Truth about Change Management
Source of image: swedenbourg-openlearning.org.uk
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
1. People speak intellectually but engage emotionally
2. Facts are hard to remember and easy to challenge
3. If we only talk about our success people won’t believe us
4. People don’t want more communication; they want meaningful communication
Source: Peter Fudahttp://www.peterfuda.com/2014/10/30/traditional-comms-fail-engage/
Four gaps betweenhow we
communicate change
how people engage with that communication
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“I have some Key
Performance
Indicators
for you”
or
“I have a
dream”
Source: @RobertVarnam
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
If we want people to take action, we have to connect with their emotions through values
action
values
emotion
Source: Marshall Ganz
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
But not all emotions are equal.........
inertiaurgency
anger apathy
solidarity isolation
you can make a difference
Self-doubt
hope fear
Ov
erc
om
es
Action motivators Action inhibitors
Source: Marshall Ganz
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
‘‘Leaders must wake people out of inertia. They must get people excited about something they’ve never seen before, something that does not yet
exist”
Rosa Beth Moss Kanter
Source of image: www.linkedin.com/company/activate-brand-agency
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing: what do we need to do?
1. Tell a story
Source of image: woccdoc.org
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
http://www.slideshare.net/amitkaps/fifth-elephant-2014-talk-crafting-visual-stories-with-data?sf3881865=1
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing: what do we need to do?
1. Tell a story
2. Make it personal
Source of image: woccdoc.org
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing: what do we need to do?
1. Tell a story
2. Make it personal
3. Be authentic
Source of image: woccdoc.org
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing: what do we need to do?
1. Tell a story
2. Make it personal
3. Be authentic
4. Create a sense of “us” (and be clear who the “us” is)
Source of image: woccdoc.org
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing: what do we need to do?
1. Tell a story
2. Make it personal
3. Be authentic
4. Create a sense of “us” (and be clear who the “us” is)
5. Build in a call for urgent action
Source of image: woccdoc.org
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Vivid details
Source: Marshall Ganz
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton@jackielynton
Jackie Lynton
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
• Creating a space for getting ready for change
• Invitation to thinking differently about change
• Share the collective wisdom of people in the room – 5 minutes of wisdom
Overview
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
Strong sense public service and community
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
1986
1. I did not feel heard, supported
2. Let down by my profession
3. I was part of a hierarchical
system that didn’t protect vulnerable people
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
This picture was taken from the window of my hotel room in Scotland when I asked myself one of the most important questions
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
It was about trying to move the mountain
it was about climbing it
Together/WeAlone/Me
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
30 years on
1. Staff didn’t feel heard –
‘checked out’
2. Compliance over
commitment
3. Staff not feeling
‘permission’ to make to
make changes
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
‘Can I really make the change?’
Will ‘the system’ really ALLOW me?
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
As a radical its not just about me,its about how I work with others
1. Cut on the dotted line2. Rotate 180 degrees
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
Creating change through connections and building relationships
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Now I don’t!I bring my authentic self to work
I had to be someone else
to fit in
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
NHS Change Day - Making a difference
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
Quote from ChloeI was inspired by the caring,
creative and committed individuals I met in the NHS and realised I need to fulfil a sense of
purpose in using my skills and passion in helping others.
I want ……
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#NHSChangeDay #SHCRchat
Call to action
¨The more you share your story, you create hope, and the more you create hope, the more you can create change.¨
Jackie Lynton
Share your story
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Talk to the person next to you
• Tell your story about why the change you are involved in now is so important to you
• Relate it to a personal experience
You have:
• 2 minutes to prepare your story
• 3 minutes each to tell your story
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
How do we create a sense of “us” to build momentum for
change?
Source of image: www.tannerfriedman.com
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Moving beyond us and them to us and us
Source of image: www.delta7.com
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The Network Secrets of Great Change AgentsJulie Battilana &Tiziana Casciaro
1. As a change agent, my centrality in the informal network is more important than my position in the formal hierarchy
2. If you want to create small scale change, work through a cohesive network
If you want to create big change, create
bridge networks between disconnected groups
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
strong ties (cohesive)v.
weak ties (disconnected)
Source of image: http://www.forbes.com/fdc/welcome_mjx.shtml
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
When we spread change through strong ties:
• we interact with “people like us”, with the same life experiences, beliefs and values
• Change is “peer to peer”; GP to GP, social worker to social worker, nurse to nurse, community leader to community leader
• Influence is spread through people who are strongly connected to each other, like and trust each other
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
When we spread change through strong ties:
• we interact with “people like us”, with the same life experiences, beliefs and values
• Change is “peer to peer”; GP to GP, social worker to social worker, nurse to nurse, community leader to community leader
• Influence is spread through people who are strongly connected to each other, like and trust each other
IT WORKS BECAUSE: people are far more likely to be influenced to adopt new behaviours or ways of working from those with whom they are most strongly tied
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
When we seek to spread change through weak ties
• we build bridges between groups and individuals who were previously different and separate
• we create relationships based not on pre-existing similarities but on common purpose and commitments that people make to each other to take action
• We can mobilise all the resources in our organisation, system or community to help achieve our goals
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Why we need to build weak ties AS WELL AS strong ties
• Weak ties are more likely to lead to change at scale because they enable us to access more people with fewer barriers
More on weak ties: https://www.youtube.com/watch?v=w7AzRVxhEXA#t=45
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Why we need to build weak ties AS WELL AS strong ties
• Weak ties are more likely to lead to change at scale because they enable us to access more people with fewer barriers
• In situations of uncertainty, we have a tendency to revert to our strong tie relationships
yet the evidence tells us that weak ties are much more important than strong ties when it comes to searching out resources in times of scarcity
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Why we need to build weak ties AS WELL AS strong ties
• Weak ties are more likely to lead to change at scale because they enable us to access more people with fewer barriers
• In situations of uncertainty, we have a tendency to revert to our strong tie relationships
yet the evidence tells us that weak ties are much more important than strong ties when it comes to searching out resources in times of scarcity
• The most breakthrough innovations and most radical change will come when we tap into our weak ties
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Three components of a great narrative
• Diagnostic – what is the problem that we are addressing? What is the extent of the problem? What is the specific source or sources?
• Prognostic – what could the future look like? What is our “plan of attack” and our strategy for carrying out the plan?
• Motivational – why is this urgent? What is our call for action that connects with the motivational and emotional drivers of our audience?
Source: Benford and SnowSource of image: www.ecommercedefense.com
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Four keys to collaboration
• Lean into your discomfort
• Listen as an ally
• State your intent
• Share your “street corner”Source: Judith Katz and Fred Miller
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton67
http://weneedsocial.com/blog/2013/8/25/disrupted-disruptors-unite
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Our task
Make an artefact of your own change message/call to action
• Utilise the principles we discussed earlier
• Utilise any of the materials on the goodie table
• Create your own or work with others
• Be prepared to share the outcomes in 30 minutes