Science Of The Brain: New Ways To Engage Adult Learners

Post on 06-May-2015

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Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting? A: Your attendee's human brain. This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee's brain. For example, talking heads, passive listeners, audience engagement, active participation or something in between? What is the best way to provide education at conference and events? Which juices the brain? Today's brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.

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1

Science Of The Brain: New Ways To

Engage Adult Learners

2

3

4

1. Compare & contrast information, education & learning.

2. Identify Six Brain-Friendly strategies for presentations.

3. Discuss how to apply these strategies to meetings and education.

5

Roadways

listeners’ brains We can’t pour info into

30

Is there a difference between

education & information?

A cellular process

Eric Kandel, Nobel Prize, 2000

Teaches skills in critical thinking problem solving collaboration decision making evaluation analysis

knowledge in long-term memory meaning and connects with existing working memory as the learner abstracts an active process that takes place in the

knowledge in long-term memory meaning and connects with existing working memory as the learner abstracts an active process that takes place in the

new info with knowledge in long-term memory

for making meaning & connecting must be given time

2. Providing context & meaning-making 1. Attending to information, words & visuals

4. Integrating into long-term memory 3. Connecting & comparing 2. Providing context & meaning-making 1. Attending to information, words & visuals

Hear It or Learn It?

Talking Head

Talking Head

Passive Listener

of Academy activities

1991 Berkley Study

1991 Berkley Study

Bligh, 2000

Bligh, 2000

People usually forget

90% of what they

learn in a class

within 30 days.

Majority of loss

occurs within

hours of class.

German psychologist &

memory researcher Hermann Ebbinghaus

Talking Trumps Listening

Brain Friendly Strategy #1

Your brain can hold 5 pieces of information for

for 30 seconds.

It must be repeated to move to working memory

or it disappears.

The brain neuron is waiting for a repeat signal

of info or it resets.

If repeated, it moves to working memory for 60

minutes or more.

Talking increases retention

Talking builds relationships

Talking elicits feedback

Talking enhances self-worth

Talking Trumps Listening

Brain Friendly Strategy #1

1. Talking trumps listening.

59

How do this impact conferences & education?

The brain does not pay attention

to boring things

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

Content should be chunked in

Brain Friendly Strategy #2

10 minute segments

Anchor 10 min segments with

Brain Friendly Strategy #2

Stories

Relevancy

Problems content solves

10-20 minutes of content

Brain Friendly Strategy #2

then 10-20 minutes

discussion

Talking Trumps Listening

Brain Friendly Strategy #1

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

Tractor

Green

Apple

Zero

Weather

Pastel

Quickly

Ocean

Nicely

Countertop

Airplane

Jump

Laugh

Tall

70

Group 1: determine number of

letters that have diagonal lines in

them and the number that do not.

71

Group 2: Think about the meaning

of each word. Rate the word on a

scale of 1-10, 10 most like.

72

Tractor

Green

Apple

Zero

Weather

Pastel

Quickly

Ocean

Nicely

Countertop

Airplane

Jump

Laugh

Tall

73

74

Write down as many of the

words as you remember

Tractor

Green

Apple

Zero

Weather

Pastel

Quickly

Ocean

Nicely

Countertop

Airplane

Jump

Laugh

Tall

75

76

Meaning Trumps Content

Brain Friendly Strategy #3

Talking Trumps Listening

Brain Friendly Strategy #1

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

79

Meaning Trumps Content

Brain Friendly Strategy #3

Fight

Flight

1. Can I eat it?

2. Will it eat me?

3. Can I mate with it?

Fighting

Feeding

Fleeing

Reproductive behavior

Safety Trumps Learning Participant must feel safe & not threatened

Brain Friendly Strategy #4

Talking Trumps Listening

Brain Friendly Strategy #1

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

88

Meaning Trumps Content

Brain Friendly Strategy #3

Brain Friendly Strategy #4

Safety Trumps Learning

1. Chunking trumps info dump.

2. Meaning trumps content.

3. Safety trumps learning. 90

How do these impact conferences & education?

IRSYMCAWTFIBMKGBFBI

IRSYMCAWTFIBMKGBFBI

IRSYMCAWTFIBMKGBFBI

Brain pays attention to patterns

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Brain pays attention to patterns

Former knowledge hooks content

IRSYMCAWTFIBMKGBFBI

Patterns trump new information

Brain Friendly Strategy #5

Talking Trumps Listening

Brain Friendly Strategy #1

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

98

Meaning Trumps Content

Brain Friendly Strategy #3

Brain Friendly Strategy #4

Safety Trumps Learning

IRSYMCAWTFIBMKGBFBI

Patterns trump new information

Brain Friendly Strategy #5

• Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning

• Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets

• Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning

Images Trump Words Brain Friendly Strategy #6

Vision trumps senses in retention & learning

Pears

Recognition doubles with pictures

50% of brain processing devoted to visuals

We see with our brains, not eyes

Primarily oral, we recall

Primarily visual, we recall

3x as much from listening

Primarily oral & visual, we recall

6x as much from listening

116

Talking Trumps Listening

Brain Friendly Strategy #1

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

119

Meaning Trumps Content

Brain Friendly Strategy #3

Brain Friendly Strategy #4

Safety Trumps Learning

IRSYMCAWTFIBMKGBFBI

Patterns trump new information

Brain Friendly Strategy #5

Images Trump Words Brain Friendly Strategy #6

Answers trump data

Brain Friendly Strategy #7

Answers trump data

Brain Friendly Strategy #7

Think of your content as answers to problems

Take time to explain the

Brain Friendly Strategy #7

questions

Your brain likes to solve problems

Successfully solving problems

releases dopamine

Brain & body flooded with

rush positive feelings

Does the content

make attendees

think

Talking Trumps Listening

Brain Friendly Strategy #1

Chunking content trumps information dumps

Brain Friendly Strategy #2

10 minutes

132

Meaning Trumps Content

Brain Friendly Strategy #3

Brain Friendly Strategy #4

Safety Trumps Learning

IRSYMCAWTFIBMKGBFBI

Patterns trump new information

Brain Friendly Strategy #5

Images Trump Words Brain Friendly Strategy #6

Answers trump data

Brain Friendly Strategy #7

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