SOURCES:1.15 Mind-Blowing Stats About Online Advertising: http://www.cmo.com/articles/2013/7/29/_15_mind_blowing_sta.html2.15 Alarming Stats About Banner Ads: http://digiday.com/publishers/15-alarming-stats-about-banner-ads/3. A rosy outlook for online ad sales: http://www.internetretailer.com/2013/05/02/rosy-outlook-online-ad-sales4. What Do Small Businesses Spend on Web Marketing:

http://www.rickwhittington.com/blog/small-businesses-web-marketing-spending/5. Small Business Ad Spending in 2013: http://www.valpak.com/media/2013-small-business-ad-spending.jsp6. SMBs Spend An Average 46% of Marketing Budget on Digital:

http://searchengineland.com/smbs-spend-an-average-46-of-marketing-budget-on-digital-1775027. http://mashable.com/2013/10/28/facebook-ad-success-q3/8. https://blog.twitter.com/2013/nielsen-brand-effect-for-twitter-how-promoted-tweets-impact-brand-metrics9. http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation- Than-Facebook-Twitter-New-Data.aspx

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Go for the right eyeballsand you’ll see real results!

One Thirdof small and mid-sized businesses

Buy Online Advertising

Spending an average of$6,800 Annually

(Paid Search & Display Ads)

3%think that

pay-per-clickads areeffective

A Typical Person Sees

1,700Banner AdsPer MonthBut clicks just

0.1% of the time!

Delivers 25% of the adson the internet.

Clicks up 29%Revenue/Click up 176%(2012 vs. 2013)

Facebook...

Ads build awareness and30% greater brandfavorability.55% greater purchaseintent than non-engagers

Twitter...

60% of users have clicked an ad.Has a visitor-to-leadconversion rate 3Xhigher than Facebookor Twitter.

LinkedIn...

...So many businesses areshifting their $$$ to socialmedia advertising:

$3.8B2011

$4.8B2012

$5.9B2013

$7.0B2014

$8.3B2015

$9.8B2016

% of ads that are never seen: 77(!)