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© 2016 Pichler Consulting Ltd
Scrum Fundamentals Webinar SeriesThe Role of the Product Owner
with Roman PichlerFebruary 10, 2016 @ 11:00AM ET
Webinar will be recorded & emailed outQ&A will be answered
© 2016 Pichler Consulting Ltd
Live Tweet During The Webinar!
@ScrumAlliance@romanpichler
#SAMW16
Awesome Product Owner Webinar with @romanpichlerand @ScrumAlliance! #Scrum Fundamentals Series: #SAMW16
© 2016 Pichler Consulting Ltd
• Roman Pichler• @romanpichler• romanpichler.com
The Role of theProduct Owner
© 2016 Pichler Consulting Ltd
About Roman• Product management consultant and trainer– More than 10 years experience in teaching product owners and helping
companies improve their product management capabilities.
– Specialised in agile and in lean practices.
• Business owner and product manager– I try to walk my own talk. Product Strategy and Product Roadmap
Practices for the Digital Age
STRATEGIZEROMAN PICHLER
My books
© 2016 Pichler Consulting Ltd
Product Owner:
An individual who owns the producton behalf of the organization.
© 2016 Pichler Consulting Ltd
Users and Customers
Solves a problem or provides a benefit to a group of people.
Company
Generates revenue,or helps sell another product or a service.
Product
Value-creating Vehicle
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Product
Feature
Component
Creates value for a group of people and the
company.
A product capability people can interact
with.A component is a building block of the product.
© 2016 Pichler Consulting Ltd
SmallProduct Owner
Prioritise and manage the product backlog.
Work with the development team and ScrumMaster.
Attend Scrum meetings.
Write user stories.
Perform release planning.
Responsible for tactical product decisions.
© 2016 Pichler Consulting Ltd
Develops the product strategy.
Manages the stakeholders.
Carries out all tactical duties, such as managing the backlog.
Manages the product roadmap.
Creates a financial forecast and tracks product performance.
Responsible for strategic and tactical product decisions.
BigProduct Owner
© 2016 Pichler Consulting Ltd
Busin
ess B
enefi
ts
Time
LaunchProduct-
Market Fit
End of Life
Single Product Owner
Shared Ownership
The Product Life Cycle
Revival
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Scaling Option 1
Product Owner
Component Owner
Overall product decisions: product strategy, product roadmap, product backlog, stakeholder management.
Feature and component decisions:describing, testing, and prioritising feature and component functionality; working with the dev teams.
Feature Owner
Feature Owner
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Scaling Option 2
Product A
Product A
Product B
Product Owner
Product Owner
Unbundle orCreate Variants
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Scaling Option 3
Product Manager or Chief Product Owner
Product Owner
Strategic product decisions: product strategy, product roadmap, stakeholder management, financial forecast.
Tactical product decisions:product backlog management, epics and user stories, collaboration with the development team.
© 2016 Pichler Consulting Ltd
Option When to Use It
Strategic and tactical product owners
When the product is mature.
Product and feature owners To facilitate growth.
Product variants and unbundling
To help the product grow or extend its life cycle.
Single product owner Before product-market fit.
© 2016 Pichler Consulting Ltd
There is no one right way to apply the product owner role.
It rather depends on the asset the individual owns, the level of the ownership, and the product’s life cycle stage.
Learn more about product ownership and product management:
www.romanpichler.com
I look forward to your feedback and questions:
info@romanpichler.com
@romanpichler
Thank You!