SDCN13 -Day2- Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland

Post on 28-Jan-2015

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Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord “We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE@MelanieWendland @fjord

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SHOP

SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVEFrom Supermarket to Super Servicemarket

SHOP EAT LIVE@MelanieWendland @fjord

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PETE’s

SHOP

BIOBIO

PETE’s PETE’s

A-MARKET INC.

DISCOUNTER

SHOPPING CENTRE

18501920

1940

1950

1970

2000-

SHOP EAT LIVE@MelanieWendland @fjord

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45.000

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SHOP

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GOOD SERVICE

QUEUES

UNPLEASANT

RUSH

SEARCHING FOR PRODUCTSHIGH PRICES

PEOPLE

CARRYING GROCERIES

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FINDING NEW PRODUCTS

PLEASANT

GOOD SERVICEGETTING IDEAS FOR MEALS

GETTING EVERYTHING I WANTGOOD QUALITY

FRESHNESS OF PRODUCE

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CORE SERVICE

FACILITATING SERVICE

SUPPORTING SERVICES

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GROCERIES

HOME DELIVERY

HEALTH

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SHOP

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CONNECT TO A COMMUNITY

MATCH NEEDS & WANTS

FORM NEW HABITS

ESTABLISH PLATFORMS

EMPOWER THE INDIVIDUAL

EMBED SERVICES SEAMLESSLY

ENABLE RESPONSIBLE ACTIONS

FOSTER CO-CREATION

SHOP EAT LIVE@MelanieWendland @fjord

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STORY

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HEALTHY

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EASY RECIPE

1 2 3

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AFFORDABLE

1 2 3

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PEOPLE

1 2 3

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DIGITAL

1 2 3

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SHOP

?

? ? ?

?

SHOP EAT LIVE@MelanieWendland @fjord

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CHOICE OF PRODUCE

CUSTOMER SERVICE

ATMOSPHERE

ADDED VALUE

FRESH, NEW, LOCAL,ORGANIC, FAIR TRADE

THEMES, INSPIRATION, RECOMMENDATIONS

ONLINE HOME DELIVERY

TIPS, CONSULTATIONADVICE

NO QUEUESFEW PEOPLE

CALMRELAXED

SHOP EAT LIVE@MelanieWendland @fjord

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SHOPREWARD

GUIDE INSPIRE

SPEEDUP

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REFLECTION

PLANNING

SHOP

SHOP

SHOPPING

SHOP

PREPARING

SHOP

EATING

SHOP

SHOP EAT LIVE@MelanieWendland @fjord

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SERVE HEALTHYRECIPE

AVOCADOPASTA

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DISCOVERY

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SMART CART

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CROWD

LIKE IT AND IT WILL BE IN STORE SOON

MY RECIPE OF THE WEEK:

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MEANING

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PAYMENTS

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TRANSPARENCY

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JAM JAM JAM JAM

LESS IS MORE

SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE

SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE

SHOP EAT LIVE@MelanieWendland @fjord

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SHOP EAT LIVE

SHOP EAT LIVE@MelanieWendland @fjord

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@MelanieWendland@Fjordhttp://www.slideshare.net/fjordnet/http://laurea.academia.edu/MelanieWendland

THANK YOU