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© 2011 IBM Corporation
IBM Cloud ForumApril 7, 2011
© 2011 IBM Corporation
Social Business in the Cloud
Sean PoulleyVice President, IBM Social Business Cloud
Get Social. Do Business.
© 2011 IBM Corporation
EngagedTransparentNimble
Trust Security Compliance
A Social Business embraces networks of people to create business value
© 2011 IBM Corporation
IBM Defined Social Business
A social business solves business problems faster, smarter -- by deepening client relationships, driving operational effectiveness and optimizing their workforce
We defined this category in the market. We are the market leaders.IBM created the category 4 years ago (Lotus Connections – 2007)
“first-ever social software platform for business “IBM brought it to the cloud 2 years ago (LotusLive - 2009)
IBM is driving the revolution of Social Business. 2B people use the internet. IBM sees Social Business as a 100B Opportunity
Driving New Markets and New Solution Spaces: Social Commerce, Web Analytics, Employee Sentiment Analysis.
IBM delivers social business today - to customers globally - large and small, across diverse industries
© 2011 IBM Corporation5
IBM Social Business and Collaboration Solutions
More than Half of Fortune Global 100 Now use Lotus Notes/Domino-- 40% WW email market share**
* Gartner DataQuest 2009 "Portal Products & User Interaction Tools", April, 2010** Forreser WAVEtm - Collaboration Platform 3Q/2009*** Gartner Magic Quadrant for Horizontal Portals, September, 2010; Gartner Magic Quadrant, Social Software in the Workplace, October, 2010; Gartner Magic Quadrant for Web Conferencing, November, 2010**** IDC Worldwide Business Mobile Email 2010–2014 Forecast & 2009 Vendor Shares, Aug, 2010
Lotus Live: Richest social/collaboration platform in the cloud-- On prem/cloud Notes/Domino hybrid option
Portal – #1 in Worldwide Revenue from 2001 to 2009*
Leader in Forrester WAVE - Collaboration Platform**
Gartner Magic Quadrant leader for Horizontal Portals; Social Software in the Workplace; & Web Conferencing***
Enterprise 2.0 “Smackdown in the Cloud” WinnerSymphony wins every relevant award for office productivity
Leading
Connections: The first enterprise Social Business frameworkProject Vulcan: A blueprint for the future of collaborationTraveller: Collaboration for the mobile professional - “...growing adoption of the IBM Lotus Notes Traveler offering IBM garnered the highest growth in business mobile email subscribers.”****
Innovating
GrowingOver 100 million cumulative Lotus Notes and Domino licenses sold.120M Sametime customers
-- 30% of new customers are MS Outlook/Exchange users 2.8M seats of Connections
© 2011 IBM Corporation
On a smarter planet the way people interact and what they know is changing
InstrumentedSmartphone shipments will outpace PCs by 2012
InterconnectedSocial networking accounts for 22% of all online time
IntelligentThe social data analytics opportunity will grow to 1 Zettabyte by 2011
The explosion of new information, when integrated, analyzed, and acted upon using new types of intelligence, and new tools enables Social Business
© 2011 IBM Corporation7
Analytics Cloud Social
The disruptions leading to Social Business
© 2011 IBM Corporation
Acquiring new customers can cost 5x more than satisfying and retaining current customers
2% increase in customer retention has the same effect on profits as cutting costs by 10%
5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry
Retaining customers is linked to increased profitability
95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years.
– IBM CEO Study 2010
Standout organizations are 57% more likely to allow their people to use social and collaborative tools.
– IBM CHRO Study 2010
© 2011 IBM Corporation
Product & Service Development
Marketing, Customer Service
Deepen client relationships
Drive operational
effectiveness
Workforce optimizationOperations,
Human Resources
Traditional Business
A Social Business
'Push' marketing via traditional channelsControl over brand image and brand communication
Builds trusted relationships and increases sales through relevant messages across all channelsDrives brand advocacy through communities and dialog
Invest in R&DGenerate new ideas internallyTest ideas in market
Shares insights to generate break-through ideas and speeds time to market, gaining market insight and readiness
Email and phone based communicationKnowledge kept in silos
Reaches out to professional networks to respond faster with business decisions to new opportunities, saving money
Entry Point
Getting Started in Social Business
© 2011 IBM Corporation10
Social Business Transforms The Customer And Employee Experience
Peer to PeerBusiness to Employee
Business to Business
Business to Customer
“Exceptional Web Experience” “Exceptional Work Experience”Employees interacting with self-forming, distributed teams (peers, customers, partners & suppliers), as a company overall (communities incorporating customers & partners around innovation) reducing the friction of work.
Customers interacting with other customers and company representatives (efficiently, via social tools), with the company overall (driving brand awareness & revenue growth)
Deepen client relationships
Drive operational effectiveness
Optimize your workforce
© 2011 IBM Corporation
Social business in the cloud
Our strategy
Files
Meetings Events
Chat
Survey FormsCharts
Communities
Activities
My Network
Expand the enterprise perimeter to the cloud
Deliver new business value through seamless integration with your
applications
Simplify and improve business interactions inside and outside the
enterprise
© 2011 IBM Corporation
Smart, Secure and Ready for Business
LotusLive DemoBrendan Crotty, Program Director, LotusLive Cloud Services
Get Social. Do Business.
© 2011 IBM Corporation
Robust Enterprise Security and Enterprise Integration
Security IntegrationIntegrates with your existing IT systems: directory, single sign-onSecure data centers - physical and system securityReliability, business continuity, disaster recovery
Policy IntegrationIBM policies that govern privacy, operations, separation of dutyBusiness controls and auditingClassification, handling, routing & sharing of data
Application IntegrationOpen platform for application integration Web 2.0 APIApplication authenticationHybrid solutions, yours with ours, ours with your, yours with 3rd parties
© 2011 IBM Corporation
An Extensible Open Integration Platform
Open Rest APIs and extension points make LotusLive a flexible SaaS platform Partners can integrate LotusLive services in their own applicationsPartner applications can be integrated into LotusLive Customers benefit from integrated collaborative business processes
LotusLive Services
IBM Content
CommunitiesWeb
ConferencingNetwork Files Activities
Value Added Third Party Services
APIs and Extension Points
New Applications
© 2011 IBM Corporation
Smart, Secure and Ready for Business
LotusLive Partner DemoBrendan Crotty, Program Director, LotusLive Cloud Services
Get Social. Do Business.
© 2011 IBM Corporation
The infusion of social business capability in business processes
IntegratedCommerce
IntegratedSelling
IntegratedDoc Editing
IntegratedLogistics
IntegratedScheduling
IntegratedCommunications
IntegratedeSigning
IntegratedFile Viewer
© 2011 IBM Corporation
Business value drives customer momentum Triple digit growth in NEW customer signings in 2010
© 2011 IBM Corporation
Roxanne Reynolds-LairChief Information Officer
Fashion Institute of Design & Merchandising
© 2011 IBM Corporation
Why IBM for social business in the cloud
IBM Delivers NEW business valueConnecting social and collaborative capabilities across all business processes
IBM delivers social solutions that connect you to people both inside and outside your company
Open Approach to innovate at the speed of the open Web
IBM deliver Social Business either on premises or in the cloud Hybrid model for deployment
Expand the enterprise security & Integration to the cloud
IBM delivers Trust, Security. Compliance
© 2011 IBM Corporation
Social Business
Social businesses are engaged, transparent and nimble
Deepen client relationships
Drive operational effectiveness
Workforce optimization
Expand the enterprise perimeter to the cloud
Deepen client relationships
Drive operational effectiveness
Optimize your workforce
Get Social. Do Business.
© 2011 IBM Corporation
Get Social. Do Business.
© 2011 IBM Corporation
CEMEX on becoming a social business
© 2011 IBM Corporation
Signature Mortgage on becoming a social business