return

Interactive

AgendaGoogle Search Results

Search Trends for Hotels

SEO Overview

Keyword Research

On Page Optimisation

Link Building Strategy

Effective PPC Campaigns

Sponsored Ad Formats

Analytics and Measurement

Optimise the Customer Journey

Changing Online Behaviour

Google Blended Search

Interactive Return

Google Search Results

Search Trends for Hotels

Search Engine Optimisation

SEO Overview

Keyword Research

Keyword Research

On Page Optimisation

Link Building Strategy

Link Building Strategy

Sponsored Search Advertising

Effective PPC Campaigns

4. Ongoing Testing of Creatives (A/B)4. Ongoing Testing of Creatives (A/B)

1. Clear Objectives1. Clear Objectives

2. Ongoing Research Strategy2. Ongoing Research Strategy

3. Appropriate Creative Per Keyword3. Appropriate Creative Per Keyword

5. Intelligent Use of Matching5. Intelligent Use of Matching

6. Rigourous Investigation of ROI per keyword/creative combination

6. Rigourous Investigation of ROI per keyword/creative combination

Effective PPC Campaigns

7. Integrate With Other Campaigns7. Integrate With Other Campaigns

8. Follow Competitors and Trends Analysis8. Follow Competitors and Trends Analysis

Branding V Direct Response

Promote Brand – Increase Conversions

Sponsored Ad Formats

Analytics and Measurement

Optimise the Customer Journey

March 2009

Awareness

Interest

Test-and-learn optimisation process

Optimise against each stage of the customer journey

February 2010

Consideration

Conversion

Retention

Maximise

Analysis & optimisations

Social Media

Changing Online Behaviour

www.interactivereturn.com

Changing Online Behaviour

Google Blended Search

Interactive Return Team