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1Copyright 2009 www.NetwaveSolutions.com
SEO: Search Engine SEO: Search Engine OptimizationOptimization
What It Is, Why It’s Important and How to Get What It Is, Why It’s Important and How to Get StartedStarted
Brought to you by: Brought to you by:
2Copyright 2009 www.NetwaveSolutions.com
Your PresentersYour Presenters
Sam KanakanuiSam Kanakanui Founded Netwave Founded Netwave
Solutions in 1998Solutions in 1998 Services include:Services include:
Website Design and Website Design and DevelopmentDevelopment
SEM/SEO servicesSEM/SEO services Social MediaSocial Media Web Video marketingWeb Video marketing Web Hosting and DomainsWeb Hosting and Domains Custom Online SolutionsCustom Online Solutions
Robert MosesRobert Moses Joined NetStrategies in Joined NetStrategies in
20052005
Specialties include:Specialties include: Hosted Services Hosted Services
ManagementManagement Email MarketingEmail Marketing Web AnalyticsWeb Analytics Website UsabilityWebsite Usability
3Copyright 2009 www.NetwaveSolutions.com
HousekeepingHousekeeping
Presentation will be approx 1:15Presentation will be approx 1:15 SEO Overview with some Intermediate SEO Overview with some Intermediate
stuffstuff All Resources can be found at All Resources can be found at
www.Greensboro-SEO.comwww.Greensboro-SEO.com
4Copyright 2009 www.NetwaveSolutions.com
SEM (Search Engine SEM (Search Engine Marketing)Marketing)
PPC (Pay per click)PPC (Pay per click) Banner Advertising, Ad Networks, Banner Advertising, Ad Networks,
shopping comparison sitesshopping comparison sites SEO (Search Engine Optimization)SEO (Search Engine Optimization)
5Copyright 2009 www.NetwaveSolutions.com
So, What is SEO?So, What is SEO?
Natural SearchNatural Search
6Copyright 2009 www.NetwaveSolutions.com
So, What is SEO?So, What is SEO?
Natural SearchNatural Search
Organic SearchOrganic Search
7Copyright 2009 www.NetwaveSolutions.com
So, What is SEO?So, What is SEO?
Natural SearchNatural Search
Organic RankingOrganic Ranking
Organic SearchOrganic Search
8Copyright 2009 www.NetwaveSolutions.com
So, What is SEO?So, What is SEO?
Natural SearchNatural Search
Organic RankingOrganic Ranking
Organic SearchOrganic Search
Search Engine OptimizationSearch Engine Optimization
9Copyright 2009 www.NetwaveSolutions.com
So, What is SEO?So, What is SEO?
Natural SearchNatural Search
Organic RankingOrganic Ranking
Organic SearchOrganic Search
Search Engine OptimizationSearch Engine Optimization
They’re all virtually the same thing!They’re all virtually the same thing!
10Copyright 2009 www.NetwaveSolutions.com
So, What is SEO?So, What is SEO?
SEO is the art/science of getting a SEO is the art/science of getting a webpagewebpage
ranked highly on the major search engines.ranked highly on the major search engines.
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So, What is SEO?So, What is SEO?
The objective of search engine optimization The objective of search engine optimization (SEO) is to increase a Web site's traffic (SEO) is to increase a Web site's traffic counts, and ultimately conversions, by counts, and ultimately conversions, by ranking very high in the results of searches ranking very high in the results of searches for the keywords in the search query. It is the for the keywords in the search query. It is the mission of SEO to make the site's content mission of SEO to make the site's content worthy of higher search engine ranking by worthy of higher search engine ranking by being more relevant and competent than the being more relevant and competent than the competition's. competition's.
(www.BruceClay.com/web_rank.htm)(www.BruceClay.com/web_rank.htm)
12Copyright 2009 www.NetwaveSolutions.com
13Copyright 2009 www.NetwaveSolutions.com
Search Engine Result Page - SERPSearch Engine Result Page - SERP
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What we will be coveringWhat we will be covering
On Page FactorsOn Page Factors
15Copyright 2009 www.NetwaveSolutions.com
What we will be coveringWhat we will be covering
On Page FactorsOn Page Factors Keyword AnalysisKeyword Analysis
16Copyright 2009 www.NetwaveSolutions.com
What we will be coveringWhat we will be covering
On Page FactorsOn Page Factors Keyword AnalysisKeyword Analysis Site MechanicsSite Mechanics
17Copyright 2009 www.NetwaveSolutions.com
What we will be coveringWhat we will be covering
On Page FactorsOn Page Factors Keyword AnalysisKeyword Analysis Site MechanicsSite Mechanics Content MechanicsContent Mechanics
18Copyright 2009 www.NetwaveSolutions.com
What we will be coveringWhat we will be covering
On Page FactorsOn Page Factors Keyword AnalysisKeyword Analysis Site MechanicsSite Mechanics Content MechanicsContent Mechanics Inbound and Outbound LinkingInbound and Outbound Linking
19Copyright 2009 www.NetwaveSolutions.com
What we will be coveringWhat we will be covering
Off Page FactorsOff Page Factors
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What we will be coveringWhat we will be covering
Off Page FactorsOff Page Factors Link BuildingLink Building
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What we will be coveringWhat we will be covering
Off Page FactorsOff Page Factors Link BuildingLink Building Content GenerationContent Generation
22Copyright 2009 www.NetwaveSolutions.com
What we will be coveringWhat we will be covering
Off Page FactorsOff Page Factors Link BuildingLink Building Content GenerationContent Generation Social NetworkingSocial Networking
23Copyright 2009 www.NetwaveSolutions.com
On Page FactorsOn Page Factors
Keyword AnalysisKeyword Analysis Tools to use:Tools to use:
http://freekeywords.wordtracker.comhttp://freekeywords.wordtracker.com http://www.keyworddiscovery.comhttp://www.keyworddiscovery.com https://https://
adwords.google.com/select/KeywordToolExternaladwords.google.com/select/KeywordToolExternal
24Copyright 2009 www.NetwaveSolutions.com
On Page FactorsOn Page Factors
Keyword AnalysisKeyword Analysis Tools to use:Tools to use:
http://freekeywords.wordtracker.comhttp://freekeywords.wordtracker.com http://www.keyworddiscovery.comhttp://www.keyworddiscovery.com https://adwords.google.com/select/KeywordToolExtehttps://adwords.google.com/select/KeywordToolExte
rnalrnal
Broad Term vs. Long Tail Key PhraseBroad Term vs. Long Tail Key Phrase
25Copyright 2009 www.NetwaveSolutions.com
On Page FactorsOn Page Factors
Keyword AnalysisKeyword Analysis Tools to use:Tools to use:
http://freekeywords.wordtracker.comhttp://freekeywords.wordtracker.com http://www.keyworddiscovery.comhttp://www.keyworddiscovery.com https://adwords.google.com/select/KeywordToolExtehttps://adwords.google.com/select/KeywordToolExte
rnalrnal
Broad Term vs. Long Tail Key PhraseBroad Term vs. Long Tail Key Phrase Use of Buying ModifiersUse of Buying Modifiers
26Copyright 2009 www.NetwaveSolutions.com
On Page FactorsOn Page Factors
Site MechanicsSite Mechanics HostingHosting DNSDNS Load SpeedLoad Speed
Show Stoppers: Make sure these Show Stoppers: Make sure these items are ok.items are ok.
27Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Everything on your page(s) matters – it Everything on your page(s) matters – it
pays to think everything through and do pays to think everything through and do it right.it right.
On Page Factors
28Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Everything on your page(s) matters – it Everything on your page(s) matters – it
pays to think everything through and do pays to think everything through and do it right.it right.
Remember that Google and friends are Remember that Google and friends are very smart program made by very smart very smart program made by very smart programmers – any BS will be foundprogrammers – any BS will be found
On Page Factors
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Content MechanicsContent Mechanics Old or “black hat” tricks to avoid Old or “black hat” tricks to avoid
(NEVER USE!)(NEVER USE!)
On Page Factors
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Content MechanicsContent Mechanics Old or “black hat” tricks to avoid Old or “black hat” tricks to avoid
(NEVER USE!)(NEVER USE!) White on white text hiding from users White on white text hiding from users
(visible to bots)(visible to bots) stuffing keywords everywhere you canstuffing keywords everywhere you can Page cloaking: 1 keyword rich page for Page cloaking: 1 keyword rich page for
Google – 1 normal page for the userGoogle – 1 normal page for the user Page Spam: worthless page to the user but Page Spam: worthless page to the user but
keyword rich page for Googlekeyword rich page for Google
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
TitleTitle
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
TitleTitle Meta DescriptionMeta Description
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
TitleTitle Meta Description Meta Description Meta KeywordsMeta Keywords
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
TitleTitle Meta Description Meta Description Meta KeywordsMeta Keywords Heading TagsHeading Tags
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
TitleTitle Meta Description Meta Description Meta KeywordsMeta Keywords Heading TagsHeading Tags Link TextLink Text
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements:Key Page Elements:
TitleTitle Meta DescriptionMeta Description Meta KeywordsMeta Keywords Heading TagsHeading Tags Link TextLink Text ContentContent
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: TITLETITLE
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: TITLETITLE
Title: the most important part of the pageTitle: the most important part of the page
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: TITLETITLE
Title: the most important part of the pageTitle: the most important part of the page Every title should be unique and specificEvery title should be unique and specific
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: TITLETITLE
Title: the most important part of the pageTitle: the most important part of the page Every title should be unique and specificEvery title should be unique and specific ““What is this page about?”What is this page about?”
On Page Factors
42Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: TITLETITLE
Title: the most important part of the pageTitle: the most important part of the page Every title should be unique and specificEvery title should be unique and specific ““What is this page about?”What is this page about?” This text is the link on the search results This text is the link on the search results
pagepage
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: TITLETITLE
Title: the most important part of the pageTitle: the most important part of the page Every title should be unique and specificEvery title should be unique and specific ““What is this page about?”What is this page about?” This text is the link on the search results This text is the link on the search results
pagepage Google will only display 66 charactersGoogle will only display 66 characters
On Page Factors
44Copyright 2009 www.NetwaveSolutions.com
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Meta Description Meta Description
and Keywordsand Keywords
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Meta Description Meta Description
and Keywordsand Keywords Non visible text in the HTML codeNon visible text in the HTML code
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Meta Description Meta Description
and Keywordsand Keywords Non visible text in the HTML codeNon visible text in the HTML code Intended to describe the page contentsIntended to describe the page contents
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Meta Description Meta Description
and Keywordsand Keywords Non visible text in the HTML codeNon visible text in the HTML code Intended to describe the page contentsIntended to describe the page contents Description can be display in SERPDescription can be display in SERP
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Meta Description Meta Description
and Keywordsand Keywords Non visible text in the HTML codeNon visible text in the HTML code Intended to describe the page contentsIntended to describe the page contents Description can be display in SERPDescription can be display in SERP Not a core element of SEO ranking but…Not a core element of SEO ranking but…
On Page Factors
50Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Meta Description Meta Description
and Keywordsand Keywords Non visible text in the HTML codeNon visible text in the HTML code Intended to describe the page contentsIntended to describe the page contents Description can be display in SERPDescription can be display in SERP Not a core element of SEO ranking but…Not a core element of SEO ranking but… Do it right, good HTML, best practice and Do it right, good HTML, best practice and
DON’T SPAMDON’T SPAM
On Page Factors
51Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Heading TagsHeading Tags
HTML structure like “outline” levelsHTML structure like “outline” levels
On Page Factors
52Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Heading TagsHeading Tags
HTML structure like “outline” levelsHTML structure like “outline” levels H1H1
H2H2 H3H3
On Page Factors
53Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Heading TagsHeading Tags
HTML structure like “outline” levelsHTML structure like “outline” levels H1H1
H2H2 H3H3
Like an outline the heading indicates “this Like an outline the heading indicates “this phrase is important”phrase is important”
On Page Factors
54Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Heading TagsHeading Tags
HTML structure like “outline” levelsHTML structure like “outline” levels H1H1
H2H2 H3H3
Like an outline the heading indicates “this Like an outline the heading indicates “this phrase is important”phrase is important”
Important place to use your keywordsImportant place to use your keywords
On Page Factors
55Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Link TextLink Text
words that are in the linkwords that are in the link
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Link TextLink Text
words that are words that are inin the link the link Use your keywords as the link textUse your keywords as the link text
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Link TextLink Text
words that are words that are inin the link the link Use your keywords as the link textUse your keywords as the link text Search Engines assume your link is related Search Engines assume your link is related
to the words in the link so…to the words in the link so…
On Page Factors
58Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Link TextLink Text
words that are words that are inin the link the link Use your keywords as the link textUse your keywords as the link text Search Engines assume your link is related Search Engines assume your link is related
to the words in the link so…to the words in the link so… Don’t use “click here” unless you link is Don’t use “click here” unless you link is
about “clicking here”about “clicking here”
On Page Factors
59Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: Link TextLink Text
words that are words that are inin the link the link Use your keywords as the link textUse your keywords as the link text Search Engines assume your link is related Search Engines assume your link is related
to the words in the link so…to the words in the link so… Don’t use “click here” unless you link is Don’t use “click here” unless you link is
about “clicking here”about “clicking here” Use SEF URLs: good opportunity to use Use SEF URLs: good opportunity to use
keywordskeywords http://http://www.example.com/index.html?page_idwww.example.com/index.html?page_id=39=39 http://www.example.com/how-to-optimize-link-texhttp://www.example.com/how-to-optimize-link-tex
t.htmlt.html
On Page Factors
60Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING No silver bulletNo silver bullet
On Page Factors
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Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING No silver bulletNo silver bullet Build useful and interesting contentBuild useful and interesting content
On Page Factors
63Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING No silver bulletNo silver bullet Build useful and interesting contentBuild useful and interesting content Build for real people not botsBuild for real people not bots
On Page Factors
64Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING No silver bulletNo silver bullet Build useful and interesting contentBuild useful and interesting content Build for real people not botsBuild for real people not bots Then: review text, tweak reword or rewrite Then: review text, tweak reword or rewrite
to increase keyword densityto increase keyword density
On Page Factors
65Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING No silver bulletNo silver bullet Build useful and interesting contentBuild useful and interesting content Build for real people not botsBuild for real people not bots Then: review text, tweak reword or rewrite Then: review text, tweak reword or rewrite
to increase keyword densityto increase keyword density Do a sanity check – does your optimized Do a sanity check – does your optimized
copy read like spam email?copy read like spam email?
On Page Factors
66Copyright 2009 www.NetwaveSolutions.com
Content MechanicsContent Mechanics Key Page Elements: Key Page Elements: ContentContent
Content is KINGContent is KING No silver bulletNo silver bullet Build useful and interesting contentBuild useful and interesting content Build for real people not botsBuild for real people not bots Then: review text, tweak reword or rewrite Then: review text, tweak reword or rewrite
to increase keyword densityto increase keyword density Do a sanity check – does your optimized Do a sanity check – does your optimized
copy read like spam email?copy read like spam email? Content Velocity: keep it freshContent Velocity: keep it fresh
On Page Factors
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Internal LinkingInternal Linking Links within your siteLinks within your site Navigation Links (menus, etc)Navigation Links (menus, etc) BreadcrumbsBreadcrumbs All are opportunities to help the search All are opportunities to help the search
engine understand what is important on engine understand what is important on your siteyour site
Outbound LinkingOutbound Linking Link to authorities or resourcesLink to authorities or resources Blogs: good rank by linking because it adds Blogs: good rank by linking because it adds
valuevalue
On Page Factors
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On Page FactorsOn Page Factors
Questions?Questions?
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Off Page FactorsOff Page Factors
Link BuildingLink Building Your single biggest expenseYour single biggest expense
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Off Page FactorsOff Page Factors
Link BuildingLink Building What to do:What to do:
DirectoriesDirectories Yahoo, DMOZ.org, BOTW.org, STPT.com, Yahoo, DMOZ.org, BOTW.org, STPT.com,
SearchSite.comSearchSite.com
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Off Page FactorsOff Page Factors
Link BuildingLink Building What to do:What to do:
DirectoriesDirectories Yahoo, DMOZ.org, BOTW.org, STPT.com, Yahoo, DMOZ.org, BOTW.org, STPT.com,
SearchSite.comSearchSite.com Forums and BlogsForums and Blogs
72Copyright 2009 www.NetwaveSolutions.com
Off Page FactorsOff Page Factors
Link BuildingLink Building What to do:What to do:
DirectoriesDirectories Yahoo, DMOZ.org, BOTW.org, STPT.com, Yahoo, DMOZ.org, BOTW.org, STPT.com,
SearchSite.comSearchSite.com Forums and BlogsForums and Blogs Link ExchangesLink Exchanges
73Copyright 2009 www.NetwaveSolutions.com
Off Page FactorsOff Page Factors
Link BuildingLink Building What to do:What to do:
DirectoriesDirectories Yahoo, DMOZ.org, BOTW.org, STPT.com, Yahoo, DMOZ.org, BOTW.org, STPT.com,
SearchSite.comSearchSite.com Forums and BlogsForums and Blogs Link ExchangesLink Exchanges SponsorshipsSponsorships
74Copyright 2009 www.NetwaveSolutions.com
Off Page FactorsOff Page Factors
Link BuildingLink Building What to do:What to do:
DirectoriesDirectories Yahoo, DMOZ.org, BOTW.org, STPT.com, Yahoo, DMOZ.org, BOTW.org, STPT.com,
SearchSite.comSearchSite.com Forums and BlogsForums and Blogs Link ExchangesLink Exchanges SponsorshipsSponsorships Others – Content Sharing sites, Social Media, Others – Content Sharing sites, Social Media,
Article marketing, Social BookmarkingArticle marketing, Social Bookmarking
75Copyright 2009 www.NetwaveSolutions.com
Off Page FactorsOff Page Factors
Link BuildingLink Building What NOT to do:What NOT to do:
Link FarmsLink Farms
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Off Page FactorsOff Page Factors
Link BuildingLink Building What NOT to do:What NOT to do:
Link FarmsLink Farms Paid Links (from bad neighborhoods)Paid Links (from bad neighborhoods)
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Off Page FactorsOff Page Factors
Content GenerationContent Generation Web 2.0 Sharing SitesWeb 2.0 Sharing Sites
Hub PagesHub Pages SquidooSquidoo WetPaintWetPaint Google KnolGoogle Knol
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Off Page FactorsOff Page Factors
Content GenerationContent Generation EcommerceEcommerce
Google BaseGoogle Base KaboodleKaboodle ClickBankClickBank Commission JunctionCommission Junction
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Off Page FactorsOff Page Factors
Content GenerationContent Generation Article MarketingArticle Marketing
EzineArticles.comEzineArticles.com iSnare.comiSnare.com
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Off Page FactorsOff Page Factors
Content GenerationContent Generation Video MarketingVideo Marketing
YouTube, Vemio, Viddler, Blip.tv, YouTube, Vemio, Viddler, Blip.tv, Dailymotion, Veoh, and many more…Dailymotion, Veoh, and many more…
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Off Page FactorsOff Page Factors
Content GenerationContent Generation Video MarketingVideo Marketing
YouTube, Vemio, Viddler, Blip.tv, YouTube, Vemio, Viddler, Blip.tv, Dailymotion, Veoh, and many more…Dailymotion, Veoh, and many more…
Tube Mogul.com and Traffic Geyser.comTube Mogul.com and Traffic Geyser.com
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Off Page FactorsOff Page Factors
Content GenerationContent Generation Photo SharingPhoto Sharing
PhotobucketPhotobucket FlickrFlickr WebshotsWebshots
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Off Page FactorsOff Page Factors
Social NetworkingSocial Networking FacebookFacebook MySpaceMySpace TwitterTwitter LinkedInLinkedIn ActiveRainActiveRain
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Off Page FactorsOff Page Factors
Social NetworkingSocial Networking FacebookFacebook MySpaceMySpace TwitterTwitter LinkedInLinkedIn ActiveRainActiveRain
Benefits of SNBenefits of SN Build ReputationBuild Reputation Start your Start your
ConversationConversation Access to PeopleAccess to People
85Copyright 2009 www.NetwaveSolutions.com
Test, test, test!Test, test, test!
Measure your SEO effort with Measure your SEO effort with AnalyticsAnalytics
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Test, test, test!Test, test, test!
Measure your SEO effort with Measure your SEO effort with AnalyticsAnalytics What’s working? Do more!What’s working? Do more!
87Copyright 2009 www.NetwaveSolutions.com
Test, test, test!Test, test, test!
Measure your SEO effort with Measure your SEO effort with AnalyticsAnalytics What’s working? Do more!What’s working? Do more! What isn’t? Stop!What isn’t? Stop!
88Copyright 2009 www.NetwaveSolutions.com
Test, test, test!Test, test, test!
Measure your SEO effort with Measure your SEO effort with AnalyticsAnalytics What’s working? Do more!What’s working? Do more! What isn’t? Stop!What isn’t? Stop! Where should you focus your efforts?Where should you focus your efforts?
89Copyright 2009 www.NetwaveSolutions.com
Test, test, test!Test, test, test!
Measure your SEO effort with Measure your SEO effort with AnalyticsAnalytics What’s working? Do more!What’s working? Do more! What isn’t? Stop!What isn’t? Stop! Where should you focus your efforts?Where should you focus your efforts?
Example: Keyword performance Example: Keyword performance from Google Analyticsfrom Google Analytics
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Measuring Keyword Measuring Keyword PerformancePerformance Compare Keywords and their results:Compare Keywords and their results:
How many visitors per keyword?How many visitors per keyword? Did they stay or leave (bounce rate)Did they stay or leave (bounce rate) Even better: did they buy? Signup? Even better: did they buy? Signup?
Convert?Convert?
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Measuring Keyword Measuring Keyword PerformancePerformance Compare Keywords and their results:Compare Keywords and their results:
How many visitors per keyword?How many visitors per keyword? Did they stay or leave (bounce rate)Did they stay or leave (bounce rate) Even better: did they buy? Signup? Even better: did they buy? Signup?
Convert?Convert?
92Copyright 2009 www.NetwaveSolutions.com
Wrap Up and Action Wrap Up and Action ItemsItems
Advantages to Advantages to SEO:SEO: Long “shelf life”Long “shelf life” Very little recurring Very little recurring
feesfees Better screen Better screen
placementplacement Better conversionsBetter conversions
93Copyright 2009 www.NetwaveSolutions.com
Wrap Up and Action Wrap Up and Action ItemsItems
Advantages to Advantages to SEO:SEO: Long “shelf life”Long “shelf life” Very little recurring Very little recurring
feesfees Better screen Better screen
placementplacement Better conversionsBetter conversions
Disadvantages to Disadvantages to SEOSEO No guaranteed No guaranteed
placementplacement Takes a significant Takes a significant
amount of timeamount of time Requires more Requires more
resources for very resources for very competitive termscompetitive terms
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Wrap Up and Action Wrap Up and Action ItemsItems
Getting StartedGetting Started Get your house in orderGet your house in order
Make sure your site is nearly W3C compliantMake sure your site is nearly W3C compliant http://validator.w3.org/#validate_by_urihttp://validator.w3.org/#validate_by_uri
Examine and fix your Title and Description TagsExamine and fix your Title and Description Tags Add quality content to your site regularlyAdd quality content to your site regularly
Get you external campaign goingGet you external campaign going Develop a link building campaignDevelop a link building campaign Develop and post content off siteDevelop and post content off site
Measure your success and Rinse and Measure your success and Rinse and RepeatRepeat
95Copyright 2009 www.NetwaveSolutions.com
Other ResourcesOther Resources(All links can be found at www.Greensboro-SEO.com)(All links can be found at www.Greensboro-SEO.com)
Google Webmaster ToolsGoogle Webmaster Tools W3C Markup Validation ServicesW3C Markup Validation Services Wordpress plugins for SEOWordpress plugins for SEO Firefox plugins for SEOFirefox plugins for SEO
Thanks for listening!Thanks for listening!
Sam KanakanuiSam Kanakanui Robert MosesRobert Moses sam.kanakanui@NetwaveSolutions.comsam.kanakanui@NetwaveSolutions.com rmoses@netstrategies.com rmoses@netstrategies.com http://twitter.com/Greensboro_SEOhttp://twitter.com/Greensboro_SEO
http://twitter.com/robertmoseshttp://twitter.com/robertmoses