INTERNET SEARCH MARKETING – Pt. 2(How?)IPF Digital Marketing Workshop

December 7, 2013

Internet search & YOUR audience(s)

Who?

Where?

Internet search & YOUR audience(s)

Internet search =

Keyword research =

Important

audience data source

How do you use keyword data?

HOW to use keyword data

For inspiration

HOW to use keyword data

Prove market viability

HOW to use keyword data

Find your online audience

HOW to use keyword data

“Talk the talk” of your audience

HOW to use keyword data

Attract new audiences

EXERCISE

Brainstorming keywords

See handout #1

EXERCISE

Using the Google Keyword Planner

Log in to: http://www.google.com/adwords

See handout #2

EXERCISE

1. Get inspired

2. Prove your market

3. Find your audience

4. “Talk the talk”

5. Attract your audience

See handout #3

THE GOOGLE JUICE CHALLENGE!!!

You can find me at:

Annelise Larson

annelise@veria.ca

@veriatweet

www.veria.ca

Find this presentation at:

http://www.slideshare.net/annelisedlarson/ipf-digital-marketing-search-pt2-dec-2013