Search Marketing World 2008 Presentation Ek

transcript

Our ClientsDeadmans Slot

•What is holding back adoption

•What PR has to offer

•Why the rush

•Tools for use now

•What is possible

•Case studies

•Questions

Our ClientsWhy so slow?

•Exposure

•Feedback

•Fear of technology

•Time

•Age profile

•Networking

•Information overload

•Fear and ignorance

Our ClientsWhat PR has to offer

•Content Generation

•Creativity

•Engagement/Debate

•Networking

•Problem solving

•Monitoring

Why Rush!

• 1 million

•131K

•112 M

•69m

•2,000 extra

Our ClientsWhy Rush

•Traditional media constricting

•Channels not relevant

•Media Rich Demand

•Others will eat our lunch

Our ClientsWhats on offer now

http://images.google.ie/imgres?imgurl=http://bp3.blogger.com/_pEHKxySK7PY/Rx-wvrxAlQI/AAAAAAAAAHQ/bnEuIz99gVQ/s400/web-newswire-logo.gif&imgrefurl=http://www.crazyadideas.com/category/pr/&h=73&w=150&sz=6&hl=en&start=5&um=1&tbnid=d4c7OzUEqFzQ5M:&tbnh=47&tbnw=96&prev=/images?q=newswire+today+logo&um=1&hl=en&rlz=1T4RNWN_enIE241IE242

http://images.google.ie/imgres?imgurl=http://www.trumba.com/connect/images/logo_clickpress.png&imgrefurl=http://www.trumba.com/connect/mediacenter/trumba_news.aspx&h=61&w=206&sz=12&hl=en&start=3&um=1&tbnid=4JdMl_xLV1oGEM:&tbnh=31&tbnw=105&prev=/images?q=clickpress+logo&um=1&hl=en&rlz=1T4RNWN_enIE241IE242&sa=N

http://images.google.ie/imgres?imgurl=http://mths.faye.k12.wv.us/Announce/wordpress-logo.png&imgrefurl=http://mths.faye.k12.wv.us/Announce/Announce.htm&h=181&w=800&sz=37&hl=en&start=5&um=1&tbnid=MlG8e9Ab5ce69M:&tbnh=32&tbnw=143&prev=/images?q=wordpress+logo&um=1&hl=en&rlz=1T4RNWN_enIE241IE242&sa=N

http://images.google.ie/imgres?imgurl=http://www.logoblog.org/wp-images/logo-designs/flicker-logo.gif&imgrefurl=http://www.logoblog.org/wordpress/creative-logos/&h=59&w=155&sz=2&hl=en&start=1&um=1&tbnid=XwE982b83dfY2M:&tbnh=37&tbnw=97&prev=/images?q=flicker+logo&um=1&hl=en&rlz=1T4RNWN_enIE241IE242

http://www.google.ie/imgres?imgurl=http://www.terinea.co.uk/blogs/terineatechtips/wp-content/uploads/2007/07/facebook-logo.jpg&imgrefurl=http://blogs.walkerart.org/offcenter/&h=51&w=137&sz=17&tbnid=pyVbJHIN-bMJ:&tbnh=51&tbnw=137&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://images.google.ie/imgres?imgurl=http://www.glyfx.com/grfx/gallery/corporate/feeddemon_logo.gif&imgrefurl=http://www.glyfx.com/portfolio-corporate.html&h=408&w=340&sz=24&hl=en&start=5&um=1&tbnid=NVt4pmtyy3js9M:&tbnh=125&tbnw=104&prev=/images?q=feeddemon&um=1&hl=en&rlz=1T4RNWN_enIE241IE242&sa=N

Our Clients…but moving to…

http://www.google.ie/imgres?imgurl=http://stevengroves.typepad.com/photos/uncategorized/2007/05/21/podcast_logo_2.jpg&imgrefurl=http://newsdesk.point2.com/blogs/newsroom/archive/2007/05/21/2117.aspx&h=129&w=129&sz=56&tbnid=lBJJvyqzCksJ:&tbnh=129&tbnw=129&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.ie/imgres?imgurl=http://www.viperchill.com/blog/wp-content/uploads/2007/08/digg-logo.jpg&imgrefurl=http://www.viperchill.com/blog/i-love-mixx-but-im-still-a-digger/&h=65&w=106&sz=13&tbnid=k2aiBMv6LSkJ:&tbnh=65&tbnw=106&sa=X&oi=image_result&resnum=1&ct=image&cd=2

http://images.google.ie/imgres?imgurl=http://farm1.static.flickr.com/35/71859223_641ee217b1.jpg&imgrefurl=http://www.flickr.com/photos/niallkennedy/71859223/&h=293&w=500&sz=31&hl=en&start=5&um=1&tbnid=dRBd6w8agcCnIM:&tbnh=76&tbnw=130&prev=/images?q=del.icio.us+logo&um=1&hl=en&rlz=1T4RNWN_enIE241IE242&sa=N

http://images.google.ie/imgres?imgurl=http://joefelso.files.wordpress.com/2007/10/youtube_logo.jpg&imgrefurl=http://www.samrasoul.us/&h=600&w=800&sz=129&hl=en&start=1&um=1&tbnid=HBa2SZfDhdW5SM:&tbnh=107&tbnw=143&prev=/images?q=you+tube+logo&um=1&hl=en&rlz=1T4RNWN_enIE241IE242

http://images.google.ie/imgres?imgurl=http://lostmoya.files.wordpress.com/2007/10/secondlifelogo.jpg&imgrefurl=http://lostmoya.wordpress.com/2007/10/12/weekend-clippings-4/&h=300&w=300&sz=13&hl=en&start=3&um=1&tbnid=4isU-YAjv7fIRM:&tbnh=116&tbnw=116&prev=/images?q=Second+Life+logo&um=1&hl=en&sa=N

SEO Press Releases

http://www.recruitireland.com/index.asp

Social Bookmarking

Viral Video

Social Networking - Facebook

Our ClientsBlogs

Our ClientsSocial Networking - Bebo

Our ClientsBebo Case Study

•Bebo Site with white board drawing competitions,

polls, quizzes, advice section, photos, videos and blog.

•Daily Update of site with new material per day.

• Building of friends network.

•Creation of a You Tube (also used on Bebo) Video

featuring the making of customised ‘Blinged’ BringBanks

by Students

•Daily posting on separate Repak Blog.

Bebo Case Study•11,000 visitors.

•41 Entries.

•Over 760 Friends.

•200 Comments.

•307 Quizzes.

•Over 500 Polls

•International hits.

•Over 100 Views video

•Endorsement

•10 Entries on Blog

• Media Coverage

Our ClientsContact Details

Eoin Kennedy

Associate Director

Slattery Communications

eoin.kennedy@scomms.ie

Tel: +353 6614055

Search Marketing World 2008 Presentation Ek

Business