Search Setwork Campaign Setup - Adwords Workshop Day 2

Post on 05-Dec-2014

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description

In day 2 of Adwords Workshop Cebu 2014, we covered the topic "Setting up and optimizing Google Adwords search network campaigns".

transcript

Day 2 – Search Network Campaign Setup

October 11, 2014

The Networks

Google Adwords Settings

The Devices

Google Adwords Settings

The Locations

Google Adwords Settings

The Ad Schedule

Google Adwords Settings

Delivery Settings

Google Adwords Settings

The Sitelinks

Google Adwords Extensions

The Calls

Google Adwords Extensions

The Callout

Google Adwords Extensions

The Location

Google Adwords Extensions

The Location

Google Adwords Extensions

The Keyword Match Types

Adwords Campaign Setup

[exact match] “phrase match” Broad match Modified broad +match

The Negative Keywords

Adwords Campaign Setup

Group Activities

The Search Terms – Adwords UI

Adwords Campaign Analysis

The Search Terms – Google Analytics UI

Adwords Campaign Analysis

The Day Parting – Adwords UI

Adwords Campaign Analysis

The Day-parting – Google Analytics UI

Adwords Campaign Analysis

Demo Google Analytics custom Reports Setup for Adwords Campaign Analysis and Optimization