Seasonal Website Marketing

transcript

Seasonal Website MarketingUsing Past Data Trends & Simple Tools to Improve

Website Marketing for Cyclical Opportunities

To Every Thing There is a Season…

“With the start of spring and change of weather, many

Americans visited pharmacy sites for helping battling seasonal

allergies and colds.”Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013

Using Past Data Trends to Improve Website Marketing for Cyclical Opportunities

If You’re Not Collecting Data…

…Start Today.

What to Focus On1. Conversions

2. Traffic 3. Popular Content

Look For Trends

Can You See Any Trends?

That’s Easier.

Find Big Monthly Jumps

And Smaller Jumps

This is Interesting…

2 Questions to Ask1. Why is this happening?

2. How can we take advantage of it?

How to Get the Advantage1. Understand the trend

2. Create your plan a year ahead of time 3. Execute on time (no later than 6

months ahead of time for SEO) 4. Measure and analyze, repeat

Extra Tips1. Promote top products from previous season

2. Promote top categories from previous season 3. Offer promotions on previous peak traffic days 4. Step up social efforts before and on peak days

Using Simple Tools to Improve Website Marketing for Cyclical Opportunities

The Tools1. Google Trends

2. Google Instant Search 3. Google News

4. HARO

Can You Guess?

“Christmas Sweater”

9 Content Marketing Ideas

Want Some Links?Journalists are searching for seasonal topics

HAROwww.helpareporter.com 1. Sign up as a source

2. Look for seasonally topical requests

Free Tip: Recycle Seasonal Pagesa. Avoid dates in URLs

b. Keep URL live all year long (no 404!) c. Modify content immediately after event

passes to avoid confusion for visitors

Questions?www.mwi.com

@getmwi