Post on 24-Jun-2015
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Suzanne MyersHead of Talent Acquisition
@smyers678
How RealPage is Activating their Potential
Who IS RealPage?
SaaS Solutions Provider to Rental Housing Industry
KNOW a renter
WERE renters
People ARE renters
Apartment Buildings
Student Living
Senior Living
Vacation Rentals
ChallengeWeak talent brand outside industry
Recruiting is Marketing
think like marketers
Uncovered 5 Target Audiences
Architect / Network Architect Database Admin/Engr Developer Engineer Quality Assurance / Control
Trevor Technical
Sierra Sales• Solutions Consultants• Sales Account Reps• Solutions/Sales Engineers• Client-Trainers
Olivia Operations
• Product Support• Production Roles• Contact Center
Know why your differentAuthentic and Transparant
VALUE PROPOSITIONS
www.behindtheshutter.com
ScorecardTransformation
Traditional Metrics 40%
Strategic Deliverables 35%
Personal Development 25%
RECRUITER SCORECARD
Traditional Metrics 40%
Strategic Deliverables 35%
Personal Development 25%
RECRUITER SCORECARD
TRADITIONAL METRICS 40%
The Team Leaders Set The Pace and deliverables for their team.
Quarterly Reviews promoted healthy competition.
STRATEGY DELIVERABLES 35%
Create the Employer Brand and message
TEAM #1Build the
Brand
On-line presence
leveraging candidate
on-line behavior
TEAM #2Drive us Digital
Build a Power
Pipeline to mine for top talent
TEAM #3Push the Pipeline
Create a College
Recruiting program that fuels our future
TEAM #4Crash the Colleges
STRATEGY TEAMS
Implemented Strengthsfinders
Assigned Cross-Divisional Projects
PERSONAL DEVELOPMENT 25%
292% Increase in “LIKES”
ENGAGEMENT CAMPAIGN
DIGITAL MARKETING CAMPAIGNS
DIGITAL MARKETING CAMPAIGNS
52 Clicks in the first 3 hours!
THE POWER OF SOCIAL PLATFORMS
25K Reach!
FOLLOWERSHIP COMPARISON
RealPage is outperforming
several competitors!
We filled jobs
hires each day
4.5
Average Fill time
38days
Acceptance Rate
95%
Employee Referrals
39%
Manager Satisfaction
Valued Recruiting Advisors
Know your audience.
Know what you’re selling.
Know your outlets.