Post on 24-Jun-2015
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SECONDARY OFFER NETWORKS: THE INSIDER’S GUIDE
Affiliate Summit West 2013 Panel
INTRODUCTION: WHO AM I? DAVE MCCARTHY, GM OF TIGHTROPE INTERACTIVE DOWNLOAD DIVISION.
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o Andrew Moers: President, Ask Partner Network/Offercast
o Baglan Nurhan Rhymes: VP Revenue and AdOps, AnchorFree
o Jasmine Moadel: SVP Marketing, Paltalk
PANELISTS
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WHAT IS A SECONDARY OFFER NETWORK?
SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER (CPUID)
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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o Who are the publishers in this marketplace? What makes a good publisher? How would someone become a publisher if they aren’t already?
Topic 1: Publishers 101
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o What challenges do publishers face?
Topic 1: Publishers 101
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o What should publishers look for in a secondary offer network?
Topic 1: Publishers 101
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o What are the advantages of marketing via secondary offer networks?
Topic 2: Advertisers 101
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o What should advertisers look for in a secondary offer network?
Topic 2: Advertisers 101
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o Who are the advertisers driving this market?
Topic 2: Advertisers 101
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o What are the different placements you’ve tested and what are the results?
Topic 2: Advertisers 101
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o What is considered best practice when marketing via a secondary offer network?
Topic 2: Advertisers 101
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o How do you see the download marketplace evolving?
Topic 3: Marketplace 101
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o What does the changing browser landscape and Windows 8 mean for this market?
Topic 3: Marketplace 101
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Q&A Time
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THANK YOU FOR YOUR TIME!
o If you are interested in working with us please contact us!
o Dave McCarthy, Tightrope Interactivedave@tightropeinteractive.com
o Andrew Moers, Ask Partner Network/Offercastandrew.moers@ask.com
o Baglan Nurhan Rhymes, AnchorFreebaglan@anchorfree.com
o Jasmine Moadel, Paltalkjasmine@corp.paltalk.com
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