The Secrets ofPersonal Fundraising

By Beth Kanter

Before We Begin: Housekeeping Details

Logistics: Ask Questions

Type them inhere, click send

Otherwise, I’m talkinginto a black hole!

Logistics: Muting

*6 toMute*7 to Un-

mute

After the Session …

• An evaluation survey

• And ….

personalfundraising.wikispaces.com/

Wait for the Recording Lady…

The Secrets ofPersonal Fundraising

By Beth Kanter

Beth Kanter, Presenter

Photo by Steve Goodman

Rebecca Krause-Hardie, Co-Moderator

What youneed to know

to launch asuccessfulcampaign!

Learning Goals

What you are starting with ….

1.

2.

3.

Overview

Personal Fundraising Campaign

Social Network(ing)

Fundraising Widget from ChipIn

PayPal

Campaign Steps

Personal Fundraising

Personal Fundraising Campaign

“ It can't be about the cause so much asthe messenger."Katya Andresen, Network For Good

Clear idea ofhow the moneywill be spent …

Humor helps …

YOU

Social Network

Family

Friends

School

Work

Professional

Community

Neighbors

Leisure

Social Network(ing …)

Social networks sitesand social featuresenable you fundraisemore effectively …

Social Networks: First Generation

1) I am linked to ->

-> to you

--->You are linked to her ->

-> to her…

Source: Slideshare by Rashmi Sinha

Now Iknowallthesepeople!

<embed allowScriptAccess="never"src="http://www.chipin.com/widget/id/846fb4cf6a8e2a65"flashVars="chipin_server=www%2Echipin%2Ecom" type="application/x-shockwave-flash"wmode="transparent" width="220"height="220"></embed>

• What

• Account linking

• Account set up

Personal Fundraising Campaign Steps

http://fundraisingwidget.org

Step 1: Campaign Planning

Internalconversation

Feedback

A Match

GettingOrganized

Ask for feedback …

Line up a matching donation, if possible

Help me sponsor Leng Sopharath's college educationso she can make a better life for herself

Goal$ AmountTimelineSystem

GettingOrganized

Exercise:Type into the Chat

Help me raise $X to do Y forZ outcome

Goal

Step 2: Communications Strategy

The Ask

Prospects

Campaign Materials

The Ask

1. Outcome of donor’s gift

2. Why Important To You

3. Money will be used for …

4. Call to Action

5. Close

Prospects

Campaign Materials

• ChipIn Campaign Page• Email Messaging• Blog Posts• Photographs• Video

Your ChipinCampaign Page

Email Messaging

Social NetworksMessaging

Thank you

LeveragingYourSocialNetwork

Don’t Forget Face-to-Face

Saying Thank You!

Be Creative!

Building Relationships with donors

If you are raising money for anonprofit …

The Secrets to Success!

1. It’s about you and why you care!

2. Be clear about what the money will do

3. Urgency and humor work

4. Leverage your social network on andoffline

5. Don’t under estimate!

6. Say thank you in visible and creativeways

7. Be a bridge between your cause anddonors

personalfundraising.wikispaces.com/

Contact Information

Beth Kanterbeth@bethkanter.org

Beth’s Bloghttp://beth.typepad.com