!!!

Raising startup capital Campus EDU

Hi I’m Ricardo!

Startup Community!@ric0seq

www.seedrs.com @seedrs

Capital raising!So many great businesses don’t get off the ground!!• Too early for angels!!!• Too small for VC’s!!!• Friends and family aren’t an

option!

!!!

!

Investing in startupsAppeals to many people who lack the opportunity to do so

!!

• Limited to high-net-worths!!!• Time consuming legal

paperwork!

!• Sourcing and due diligence

are a full-time job !

!

Seedrs!an equity-crowdfunding platform!

• Raise capital seamlessly from your networks, peers, customers, communities, our investor base and the crowds!

!• Anyone can invest from €10+!

!• Simple online process!

!!

Numbers so far

46,000 registered investors

114 campaigns funded

+£11 million in 2Y

Days to Fund !Fastest Avg. Longest

2.5 hours 24 days 92 days !

Number of Investors !Fewest Avg. Maximum

7 115 909

Average Funding Amounts

£9,500 £100,000 £2,580,000

Smallest Avg. Largest

2013-2014 exciting stuff!

• £2.6M in 11 days from 919 investors

• Open to entrepreneurs and investors Europe-wide

• Since then: investments from 45 countries and 20% user base from outside the UK!

!!

Seedrs DNA!

!• One single legal shareholder!

!• In-house DD and legal

paperwork!

!• Lifecycle managers of your

shareholders, we’re with you for the long run!

!• We only make money if

you’re successful

Validation!Our startups are up to great things!

Case Study: Future Ad Labs

• Replacing CAPTCHAs with advertising-enabled games!

• Raised £60,000 from 70 investors through Seedrs in summer 2012!

• Went on to raise money from Balderton and Passion, and to be admitted to the BBC Labs programme!

• Growing very quickly and looking like a strong chance of a major exit

Case Study: Satago

• Online invoice tracking for freelancers!

!• Raised £30,000 from 61

investors through Seedrs in 2012!

!• Went through Seedcamp’s

acceleration program!

!• Went on to raise $1,000,000

from venture capital investors!!

Case Study: Maily

• Email for 3y+ currently with 200 new signups per day and 120k users to date

• Brussels-based, was accelerated by Seedcamp in February 2013

• Raised £30,000 from 215 investors through Seedrs in spring 2014

• Faber ventures participated in the round

Campaign Creation

Campaign Launch

Reach Your

Target

Grow Your Business

Seedrs journey!

www.seedrs.com @seedrs

Why equity-crowdfunding?

Efficiency!access, process and speed

• Top-up or blend offline commitments with online investors

• Efficiently manage legal paperwork with our standard professional services

• Faster fundraising

Community Building

!• Build your community straight

from your cap-table

!• Allow existing users or

customers and give them the possibility to invest

!• Microcosm raised £100k from his

users in 2h30min

Value chain lock-in

• Get an advantage over competition

• You become the trusted choice as partners now have a vested interest in you

• Blue Crow Media now “owns” the London’s coffee scene

Publicity

• Generate buzz and word-of-mouth!

!• Get some press to

help you reach your campaign target and reach your audience!

!• Acquire users and

customers while fundraising

Validation

• Get your MVP to the next level!

!• Validate if you’re up

to something by testing your community of early adopters!

!

www.seedrs.com @seedrs

How to raise funds from the crowds?

Before you start

• bootstrapping!

!• milestones/roadmap!

!• valuation!

!• campaign preparation!

!• documentation

Mindsets

• Storytelling!!!

• Networks!!!• Community!!!• Hustle/Hack!!!• Empathy

Si = Ni + Pi

Seedrs Investors

Network Investors

• Direct!!• Social/Digital!!• Public

Direct

• Build a tribe!!!

!• Generate excitement

amongst your campaign ambassadors!

!• Reach out to your networks

and plan 1on1s!

!• Engage via email, calls,

messages, newsletters and in person!

!!!

Social/Digital

• Find out where your communities of interest are

!• Tap into specialty blogs and

forums

!• Get community leaders involved

!• Give people content… people

devour content!!!!!

Public

• Reach out to the wider audience!

!• Find that one journalist that is

going to want to write about you!

!• Get some testimonials from

key influencers!

!!

!!

!

Platform investors

• Write considered answers in the Q&A

!• Provide engaging and regular

updates

!• Arrange conversations online

and offline

!• Email investors who expressed

interest!!!!

t

Direct

Social/Digital

Public

Platform

Platform investors

Shifting to a networked world…

“The peer progressive’s faith in the positive effects of the Internet rests on this democratic principle: !!When you give people more control over the flow of information and decision making in their communities, their social health improves — incrementally, in fits and starts, but also inexorably.”!!

Steven Johnson in Future Perfect

Thank you for listening!!

Ricardo Sequerra!ricardo.sequerra@seedrs.com!

@ric0seq!!!

Seedrs!www.seedrs.com!

@seedrsSeedrs Limited is authorised and regulated

by the UK Financial Conduct Authority.