Seeing is Buying - Visual Social Media for Real Estate

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2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo "Seeing is Buying or Seeing is Believing" Mitch Miles, The 26.2 Group An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.

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MITCH MILES

All of the previous words were added to the dictionary from

2011 to present

aha moment (a moment of sudden realization, inspiration, insight, recognition, or comprehension) Added August 2013

ADDED IN

2014

ADDED IN 2014

All of the previous words were added to the dictionary from

2011 to present

168 million emails are sent

REMEMBERto take Social Media 1 mile at a time

JUST JUMP IN

http://www.slideshare.net/gothe262

“You donut get a 2nd chance to make a 1st imprezzion”

2nd Impressions

2nd Impressions

1st Impression is online

1st Impression is oftenSmartphone, Tablet, or Mobile Device

Visual (65%)• Pictures• Graphs, Charts• Diagrams

Kinesthetic (5%)

• Doing • Touching • Direct

Involvement

Auditory (35%)

• Sound• Verbalization• Talking out loud

www.terriblerealestateagentphotos.com

Follow on Twitter @BadRealtyPhotos

terriblerealestateagentphotos.com

NOTYour business is

what You say… It is what

SAY!

ACTIVITY: Google Yourself

Example: Google Alert

ACTIVITY: Google Yourself

Pinterest Terminology

• Pin (pinned or pinning): Simply means to post or publish an image.

• Repin To repost or republish an image someone else has already pinned.

• Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.

• Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards.

• Boards A virtual pin board where you can archive and organize your pinned images according to their category.

Pinterest Terminology

• Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list.

• Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.

Pinterest Terminology

LinkedIn (2003) – 11 Yrs Old

Facebook (2004) - 10 Yrs Old

YouTube (2005) – 9 Yrs Old TwitterTwitter (2006) (2006) – – 8 Yrs Old8 Yrs Old

SlideShareSlideShare (2006) (2006) – – 8 Yrs Old8 Yrs Old

PinterestPinterest (2010) (2010) – 4 Yrs Old – 4 Yrs Old

They're just kids …

15.8 minutes

12.1 minutes

http://business.pinterest.com

Best Practices for Pinterest1. Infographics 2. Checklists 3. Text with Images4. Videos 5. Tutorials 6. Food Rules7. *Rich Pins

* Just announced – May 20 2013

15.8 minutes

12.1 minutes

PINTEREST BOARD

PINTEREST BOARD

PINTEREST BOARD

PINTEREST PINS

PINNERS

PINS

PIN

http://business.pinterest.com

Best Practices for Pinterest1. Infographics 2. Checklists 3. Text with Images4. Videos 5. Tutorials 6. Food Rules

1. Infographics

•Provide Value•Build a Relationship•Establish Credibility

Create Your Own Infographics

www.infogr.am

•Provide Value•Build a Relationship•Establish Credibility

Create Your Own Infographics

www.infogr.am

CALCULATE THE REAL VALUE REAL ESTATE MYTHS

1. Infographics

2. Checklists

3. Text With Images

1. Add Text2. Add Fonts3. Captions 4. Add Colors

GREAT RESOURCE

1. Add Text2. Add Fonts 3. Add Colors

Free Picture Editor. No Registration Required

www.picmonkey.com

4. Pin VideosYouTube/Vimeo/Vine

5. Tutorials

How To …

42 %

Tutorial Pins have a 42% Higher

Click Through Rate (CTR)

6. Food Rules

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the followingPinterest.com/mitchmiles - Pinterest

@mitchmiles - Twitterwww.mitchmiles262.com - Web

LinkedIn.com/in/mitchmiles – LinkedIngothe262@gmail.com- email

Thank You!

BONUS SLIDES

Marketing Strategies&

Facebook Integration Steps

Correct Dimensions and Sizes for each Social Media

Marketing Strategies&

Fun with Pinterest

1. Integrate into your website

2. Integrate into your Facebook page

3. Add a Pinterest Tab to Facebook Page

Step #1 -- http://Iframehost.com/util/installtab/305927716147259

Step #2

Step #3

www.pinstamatic.com

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the followingPinterest.com/mitchmiles - Pinterest

@mitchmiles - Twitterwww.mitchmiles262.com - Web

LinkedIn.com/in/mitchmiles – LinkedIngothe262@gmail.com- email

Thank You!