HOW TO SELL USABILITYA basic framework for selling the value of user research and usability testing to your internal

sales team

OVERVIEW

Usability at [company]

Sample Test

Intro to Usability

INTRO TO USABILITY

WHAT IS USABILITY TESTING

Evaluating user paths, labeling, and interactions to make recommendations based on feasibility, prioritization, and objectives

New Concept RetestBaseline

WHY DO USER RESEARCH• Customer centric

companies

• Empathy

• Prepare for development

WHY DO USABILITY TESTING

• Small price, big impact

• Clarify misconceptions

• Inform your design

HOW CAN USABILITY BE USED

USER RESEARCH KEYWORDS

UAT VS USABILITY TESTING

UAT USABILITY

Case for UsabilityHesitation

SUPPORT FOR USABILITY

Stakeholders don’t always represent VOC which affects adoption

and use

Customers just want to stand up a solution and think they

know requirements

Trend is becoming a customer company

and each audience is unique

As consultants we should know best practices and be able to create solutions accordingly

Usability can be lean and our focus on agile and iteration allows

for speed

Want slimmer budgets to sell easier

Just Basics

Best Practices

Cost

USABILITY AT

[COMPANY]

“USABILITY TESTING PROVIDES BETTER

DEFINITION AROUND THE NON-FUNCTIONAL

REQUIREMENTS THAT ARE NOT ALWAYS CAPTURED IN

USER STORIES”

USABILITY IN AGILE

Results

• Week following

• Compile notes and synthesize findings

• Two weeks, potentially in tandem with design

• 10 tests, 60 minutes eachTesting

• Week prior

• Create a Test Plan or Test Objectives

Prep

ESTIMATERESOURCE DESCRIPTION ALLOCATION

Strategy and Research Script/Plan creation 8 -10 hours

Strategy and Research 10 tests60 minutes + prep and debrief

Strategy and Research Pulling together findings review 12 hours

Strategy and ResearchIt often makes sense to include the usability tester in design working sessions and user story workshops

5-10/week after testing

UX Designer Notetaker for tests 60 minutes/test

Scrum Master Test scheduling with client 30 minutes/test

Full team Internal debrief on usability findings 1 hour

RECRUITING

Recruiter Client

RESOURCES

• Amazon Mechanical Turk

• UserTesting.com

• UX Matters

• UX Mag

• Smashing Magazine – UX Design