Overview of Search Engine Marketing

Knowledge & Expertise

Technology Customer Service

Simple SolutionSimple Solution

What is going to help YOUR BUSINESS

Search Engine

Marketing

Internet Users in the WorldGrowth from 1995 - 2010

Google Is

Founded

AOL Introduces

Flat-Rate Access

1 Billion

Users Online

Online Matchmaking

Grows Over 200%

Napster File Sharing

Network Makes It Big Howard Dean Uses

Internet As A Powerful

Campaigning Tool

You Tube

Goes Live

Market Growth & Potential

Market Growth & Potential

Spending for online search is expected to grow to $17 Billion by 2012.

86% of local searchers follow up with a phone call or an in-store visit

61% end up making a purchase (according to 2007 research)

Source: TMP Directional Marketing, 2007

Intent to Purchase

Search Engine Marketing

PPC & Sponsored Links

Sponsored Links

PPC Management & Complexity

• Campaign creation, monitoring and optimizationKeyword Creation: Keyword Selection; What are the best Keywords?

Bid Management & Budgets: What is the Proper Budget? What is the right bid for each keyword?

Ad Copy: What is the compelling Ad Copy? Ad Testing; Ad Copy guidelines

Landing Page Selection: What is the right landing page?

Quality Scores: How do you set up campaigns with good structures?

Geo-Targeting: Types of targeting; US, Region, state, area, city, Neighbor.

Tracking & Reporting: Day parting methods; Management on all 3 engine platforms

SEO & Organic Results

Organic Results

Algorithms & Spiders

The same things you are looking for:

Content Relevancy(Search engines read text)

Links: Trust & Authority (prominence of the site)

What are they looking for?

Site Architecture(URL & Page Structure)

SEO Factors

•Site Architecture

•Content (Relevancy)

•Links (Trust & Authority)

URL/Page structure

Bad URL

Structure

Good URL

Structure

Building Value Summary

• Most searchers click organic results (between 60-70%)

• Easier to maintain position once established

• Can appear in hundreds of SERP’s

• Organic traffic is “free”

• Easily measured

SEO

Business Profile

Local Results

Business Profile Example

Profile Distribution

50+ search engines and directories

Online Reporting

24/7 Whenever you need it

All in One Google, Yahoo, MSN

PPC Clicks, Conversion, Engine Keyword Level

SEO Rank Clicks, Conversion, Engine Keyword Level

Profile Views, Clicks, Conversions, Etc.

Call Tracking Caller Detail (Name, Address, Phone) Calls Answered, Missed, things By Date

SEO Investment

Organic Traffic

Cost

Organic Traffic

Performance

PPC Cost &

Traffic

Advantages of SEM

• Highly Measurable

• Make Changes on the Fly

• Take Orders 24/7

• Low Cost of Entry

• Cost Effective

Thanks ForYour Time !