[SEMI Theater] Performance Analog Growing Opportunities for Signal Conditioning and Power

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Susie Inouye, Research Director, databeans, Inc. Analog IC technology has been around from the start of the electronics age and the market has been stereotyped as a mature slow moving segment of the semiconductor industry. This just isn’t the case at all. In fact, the more digital the world becomes, the more opportunity for analog as it is a required component allowing us to see, hear, feel, and power our “digital accessories” that we’ve come to rely on every day. Learn about the size, rate of growth, and market share of this fast moving and highly competitive market. Presented at the SEMI Theater at SEMICON WEST on July 14, 2010.

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July 2010

Performance Analog: Growing Opportunities for Signal Conditioning and Power

© 2009 databeans, Inc.www.databeans.net

Evolution of the ConsumerThe Digital Population Drives Demand for Analog

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – Key DriversMarket Drivers for this Decade

© 2009 databeans, Inc.www.databeans.net

Analog Market Share2009 Revenue by Supplier

Company 2009 $M 2009 %MS

Texas Instruments 4,342 13.6%STMicroelectronics 3,751 11.7%Infineon Technologies 2,751 8.6%Analog Devices 1,895 5.9%NXP Semiconductors 1,435 4.5%Maxim Integrated Products 1,359 4.2%National Semiconductor 1,145 3.6%Linear Technology 894 2.8%RF Micro Devices 890 2.8%Other 13,538 42.3%Total 32,001Databeans Estimates, Company Reports

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – ApplicationsAutomotive Applications

$21 Billion for Semiconductors

$6 Billion for Analog

ApplicationsRadar Instrumentation PanelDriver Assist ECULighting EV/HEV

ProductsData Converters Battery ManagementInterface Backlight DriversAudio Amplifiers

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – ApplicationsComputer Applications

$87 Billion for Semiconductors

$7.5 Billion for Analog

ApplicationsWiFi PrintersDisplays POSPSD SAN

ProductsRegulators AmplifiersInterface Backlight DriversAudio Transceivers

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – ApplicationsConsumer Applications

$56 Billion for Semiconductors

$8 Billion for Analog

Applications3D TV STBFrames DVD/Blu-RayLighting White Goods

ProductsRegulators AmplifiersInterface Backlight DriversAudio Video

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – ApplicationsCommunications Applications

$86 Billion for Semiconductors

$15.5 Billion for Analog

ApplicationsMobile Phones BTSModems RoutersSwitches GPS

ProductsRegulators AmplifiersInterface Data ConvertersPower Amps TransceiversAudio Battery Management

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – ApplicationsIndustrial Applications

$32 Billion for Semiconductors

$6.6 Billion for Analog

ApplicationsAutomation Mil/AeroServo Motors PLCsMedical Equip. Instrumentation

ProductsRegulators AmplifiersInterface Data ConvertersMotor Control

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – Electronics2009 and 2010 Shipment Volumes

Application Shipments in MU 2009 2010 Y/Y Growth %

Large Digital Televisions 69 75 8.5%3D TV 0 1+ NASTB 109 118 8.0%Smart Phones 182 222 21.9%Small Notebooks 23 31 31.3%Tablets 0 1+ NAMedia Player 211 229 8.5%Home Medical 195 215 10.7%Handheld Games 40 43 7.6%PCs 271 292 8.0%Automotive Li-ion .0015 .0062 313%Databeans Estimates

© 2009 databeans, Inc.www.databeans.net

Industry Outlook – Electronics2009 and 2010 Shipment Volumes

Application Shipments in MU 2009 2010 Y/Y Growth %

Large Digital Televisions 69 75 8.5%3D TV 0 1+ NASTB 109 118 8.0%Smart Phones 182 222 21.9%Small Notebooks 23 31 31.3%Tablets 0 1+ NAMedia Player 211 229 8.5%Home Medical 195 215 10.7%Handheld Games 40 43 7.6%PCs 271 292 8.0%Automotive Li-ion .0015 .0062 313%Databeans Estimates

© 2009 databeans, Inc.www.databeans.net

Industry Outlook - AnalogQ1 2010 Market Results

Market Q1 2010 $M Q/Q Growth % Y/Y Growth %

Amplifiers and Comparators 709 9% 55%Data Converters 678 0% 40%Interface 563 0% 53%Power 2,090 7% 65%Automotive ASSPs 1,082 2% 91%Computer/Storage ASSPs 882 6% 79%Audio/Video ASSPs 714 0% 74%Wired ASSPs 361 20% 211%Wireless ASSPs 2,293 7% 48%Industrial ASSPs 559 4% 85%Total 9,931 5% 66%Databeans Estimates

© 2009 databeans, Inc.www.databeans.net

Industry Outlook - AnalogQ2 2010 Market Results

Market Q2 2010 $M Q/Q Growth % Y/Y Growth %

Amplifiers and Comparators 822 16% 64%Data Converters 745 10% 36%Interface 632 12% 51%Power 2,403 15% 55%Automotive ASSPs 1,158 7% 71%Computer/Storage ASSPs 954 8% 47%Audio/Video ASSPs 777 9% 34%Wired ASSPs 360 0% 80%Wireless ASSPs 2,621 14% 17%Industrial ASSPs 635 14% 74%Total 11,107 11% 42%Databeans Estimates

© 2009 databeans, Inc.www.databeans.net

Industry Outlook - AnalogQ3 2010 Market Results

Market Q3 2010 $M Q/Q Growth % Y/Y Growth %

Amplifiers and Comparators 881 7% 46%Data Converters 837 12% 32%Interface 622 -2% 31%Power 2,550 6% 39%Automotive ASSPs 1,084 -6% 18%Computer/Storage ASSPs 1,008 6% 30%Audio/Video ASSPs 841 8% 17%Wired ASSPs 357 -1% 38%Wireless ASSPs 2,826 8% 34%Industrial ASSPs 619 -2% 27%Total 11,625 4% 31%Databeans Estimates

© 2009 databeans, Inc.www.databeans.net

Industry Outlook - AnalogCY2010 Market Results

Market 2009 $M 2010 $M Y/Y Growth %

Amplifiers and Comparators 2,212 3,273 48%Data Converters 2,346 3,056 30%Interface 1,826 2,395 31%Power 6,606 9,522 44%Automotive ASSPs 3,217 4,406 37%Computer/Storage ASSPs 2,754 3,774 37%Audio/Video ASSPs 2,424 3,079 27%Wired ASSPs 875 1,420 62%Wireless ASSPs 8,046 10,589 32%Industrial ASSPs 1,695 2,365 39%Total 32,001 43,879 36%Databeans Estimates

Thank You

Susie InouyeChief Executive, Research Director

sinouye@databeans.net

Gary InouyeOperations Director

ginouye@databeans.net

Myson Robles-BruceSenior Research Analystmyson@databeans.net

Matthew SchererResearch Analyst

matt@databeans.net

Steve ChomanResearch Analyst

steve@databeans.net

databeans, Inc.7665 Town Square Way Suite 205A · Reno, NV 89523

Phone: 775.624.6200 · Fax: 775.624.6201www.databeans.net · sales@databeans.net

© 2009 databeans, Inc.www.databeans.net