Post on 15-Jan-2015
description
transcript
MAILINGSCREATIVE, ENGAGINGAND
EFFECTIVE
PRINT POWER = PROMOTING
PRINT MEDIA
WHO ARE WE ADDRESSING?
Media agencies
Graphical industry
Advertising agencies
Brand owners
WHAT ARE THE THEMES?
Effectiveness
Creativity
Integration
CREATIVITY INSPIRATION
BRAINSTORM, WORKSHOP, COLLABORATIVE THINKING, DISRUPTION,...
...,THE LOO
The chief enemy of creativity
is good sense
Pablo Picasso
SEARCH THE WORLD AND STEAL THE BEST?
GET RECOGNITION
WHERE HAVE THESE GONE?
FACT MARTIN LINDSTROM
THE IDEA Tell me and I’ll forget.
Show me and I might remember.
Involve me and I’ll understand!
Benjamin Franklin
TRIGGER THE SENSES,INCREASE EFFECTIVENESS
3 senses 5 senses
+ 30%
+ 70%
SENSORY
INSPIRATION
OURTASK
INSPIREMOTIVATEDEMONSTRATE
VALUE OF PAPER-BASED COMMUNICATION AS A VERSATILE AND EFFECTIVE COMPONENT OF MEDIA MIX
THE MESSAGE
THE REPLY CARD
Reply card on sticker sheet
THE ENVELOPE
Manually folded sheet 430 * 580 cm
THE CHALK CARD
Printed with blackboard ink, manually covered with chalk
THE REMINDER MAIL
www.TouchedByDM.eu
Card with Augmented Reality linked to YouTube, Twitter and website
THE PAPER
Papers selected that provide a high touch sensation
Various paper grades provided by Arjowiggings including Rives, SKIN Curious, Keaykolour and Conquerer
THE MOLESKINE
Personalised with name and hand print
THE PRINTING
Five printing technologies:
Digital- inkjet- toner basedOffsetScreen PrintingUV-Offset
THE POWERPOINT
A collection of 30+ cases and examples
THE WEBSITE
Separate section on website to cover theory and cases about sensory print
THE VIDEO
The making-of the mailing in 150 sec. on YouTube
http://bit.ly/ZKKFRd
DOES ITPAY OFF?
Spain
Finland
Italy
Belgium
Portugal
France
The Netherlands
Austria
UK*
Norway
0 5 10 15 20 25
4,0
8,0
10,2
10,6
10,7
13,3
14,0
14,7
17,5
24,2
Response rates Print Power Sensory print mailing
%
* Replies still entering October 2013
www.printpower.eu
Our Partners
AgfaGraphicsArjowigginsDiossMaes PrintingMathildestudiosMoleskineOgilvy /Red WorksTubbax Digital Printing
ULBE JELLUMA PRINT POWER ULBE.JELLUMA@PRINTPOWER.EU #PRINTPOWER#ULBE