Post on 14-Jun-2015
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THE SENSE-MAKING FRAGRANCEBuilding relationship and storytelling through information architecture
Luca Rosati@lucarosati
Andrea Resmini @resmini
Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno. Un oggetto esiste come nodo di un insieme di relazioni.
– Carlo Rovelli
Commodity
Good
Service
UXDifferentiated
Undifferentiated
Com
petit
ive
posi
tion
PricingMarket Premium
Relevant
Irrelevant
Cus
tom
er n
eeds
Adapted from Pine II & Gilmore, 2011
Product Experience
An example
wine
Phot
o: D
ale
East
, Flic
kr
Phot
o: D
ale
East
, Flic
kr
Phot
o: C
arlo
Mira
nte,
Flic
kr
Again
Phot
o: W
ikim
edia
Product
Experience
This is an experience…
…and this an experience parody
UX is a process
Phot
o: S
ean
Step
hens
, Flic
kr
Phot
o: W
alte
r Lim
, Flic
kr
…and a story
Phot
o: jy
lkoh
.com
Parents do not take their kids to Walt Disney World only for the venue itself but rather to make the shared experience part of family conversations
– Pine II & Gilmore
IA is the connector
Phot
o: M
r. T
in D
C, F
lickr
Correlation is the capability of IA to suggest relevant connections among pieces of information, services, goods.
external =cross-channel
internal = single-channel
Phot
o: W
esle
y Vi
eira
Fon
seca
, Flic
kr
e ‘l correlar m’è dolce in questo mare
Tools
metadata, classification
ThIA
– T
hesa
urus
ital
iano
infa
nzia
e a
dole
scen
za
journey maps
James Buckhouse, Story Maphttps://medium.com/design-story/story-map-3cc64033128e
THE SENSE-MAKING FRAGRANCEBuilding relationship and storytelling through information architecture