SEO 101: The Basics and Beyond

transcript

SEO 101

webfor.com/seo-101

@KevinGetch

Introduction & Our Team

@KevinGetch

SEO is Constantly Changing

ChangingLandscape

Is SEO Worth it?

100 BILLION

How Search Works

Crawling the Web

Indexing the Web

Providing Results

Search Engine Results Layout

Adwords (pay per click ads)

Organic

Local/Organic

7 Key Factors for Effective SEO

On-Page SEO Factors

@KevinGetch

On-Page SEO Factors

Title TagURL Structure

Headings (H1/H2)

Alt Tag

Body Text

<head><title>Sentinel | A Downtown Portland Hotel</title><meta name="description" content="Sentinel is a Portland luxury hotel is situated in two of Portland’s most historic buildings and houses Jake’s Grill and Jackknife Bar."></head>

Title Tag & Meta DescriptionTitle Tag

Google displays around 50-60 characters

Meta Description

Optimal length for search engines is roughly 150-155

characters

No Meta Keywords.

Wordpress SEO Plugin

http://goo.gl/i34LnQ

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URL Structurehttp://www.argos.co.uk/static/Browse/ID72/33007352/c_1/1%7Ccategory_root%7CSports+and+leisure%7C33006346/c_2/2%7Ccat_33006346%7CSports+and+leisure+product+care%7C33007352.htm

http://www.argos.co.uk/sports-leisure

@KevinGetch

Meta Robots Tag

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Quality Content

Endorsements (links, citations, press, reviews, mentions, etc. )

Citations

Design & User Experience

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Design & User Experience

User Experience

tools.pingdom.com/fpt/

Designed for Mobile

Optimized for Social

Sharing

Optimized for Social Sharing

WP Social SEO Booster Plugin

http://goo.gl/dAfLjy

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Measure (Google Analytics)

Measure

Don’t Panic

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Why? Because Everything is Awesome Everything is Awesome!

@KevinGetch

By Kevin Getch, Founder of WebforVisit webfor.com/seo-101 for the expanded blog version of this

presentation.

Kevin Getch, Founder & Lead SEO

SEO 101 webfor.com/seo-101

@KevinGetch

SEO 101: The Basics and Beyond

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