If I were #1 in Google,all my marketing problems

would be solved

Dana Fox | Gerard Gravallese | Eva Sheie

CONTENTIS KING

SOCIALMEDIA

IS QUEEN

Over Optimizationand Web Spam

Web Spam

“Read My Lips. NO Web Spam”

Over Optimization On Site

• Keyword Stuffing• Internal Link OO• Unnatural Content Development

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recipes for keyword stuffing | good gravy for keyword stuffing | OMG more keyword stuffing | stop stuffing keywords | keyword stuffing is just weird | what up with keyword stuffing |

enough already with keyword stuffing

Web Spam Tactics

• Using your current content to create duplicative search results

• Using your current content to create other entire websites for you

• Guarantee of a Page 1 ranking – often for keywords for which you are already getting

• Doorway pages that redirect to your content

It’s Your Content

Over Optimization Off Site

• Too Many Links, Too Fast• Unnatural Link Profile• Links The Content Hasn’t Earned

Beware of shiny objects

Overall Site Visits

Visits from Organic Search

What’s at Risk?

“Am I happy this happed?... Absolutely not. Will Googletake strong corrective action? We certainly will.”

-- Matt Cutts to New York Times

Autom

ated

Lin

k

Build

ing

Cloa

king

Local SearchGoogle Places & Maps

• Paid• Local/Maps• Organic

Google Places Tips

• Keep track of external profiles• Claim all found GP listings• Create only one canonical listing• Get reviews• Keep it Simple

The Only Blogs You Need to Read

• Google Webmaster Blog

• SEOmoz

• Search Engine Watch

• Search Engine Land