20 MINUTES OF VALUEAlexander Zagoumenov on SEO

FREE IS IMPORTANT

ON SEO CONSULTANTS & FIRMS

+ Good ones are expensive+ Honestly is the most important+ Their main goal is to keep up to date

PROBLEM SOLVING INTERFACE

SEARCH: ORGANIC VS. PAID

PaidPaid

Organic

SETUP & MAINTENANCESEO is about both…

EVALUATE YOUR SITE

WooRank: http://www.woorank.com/Website Grader: http://websitegrader.com/

ON KEYWORD RESEARCHGoogle AdWords ToolWordtracker FREE Keyword Tool

Quantitative vs. qualitative

ON CONSISTENCYSites don’t rank, pages do.

Keyword in:1. URL2. Meta Title3. Meta Description4. Link Anchors5. Headings6. Image Alts

ON SUBMITTINGSubmit to Google, Bing & Yahoo!

ON LINK BUILDING

+ Quality & Quantity (both matter)+ If more references = more authority,+ Then the goal is to become the authority on a subject

Free link analytis toolshttp://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)http://www.opensiteexplorer.org/ (need basic (free) SEOmoz registration)

ON MEASURING

+ Trend is important+ Check regularly (bi-weekly, monthly)+ Track: rankings, organic traffic, conversions

CHECK RANKINGS (FREE)

http://www.seomoz.org/rank-trackerhttp://www.seomoz.org/blog/how-to-make-awesome-ranking-chartshttp://www.facesaerch.com/depersonalizer/

TRACK RANKINGS (PAID)

http://raventools.com/http://www.seomoz.org/http://www.webceo.com/

ON THE MATTER OF FEAR

+ On de-listing+ On single ranking factors

ON SOCIAL MEDIA & SEO

+ Blogs (regular content)+ YouTube (link value, volume of search)+ Facebook Page & Twitter (social value)

VALUABLE RESOURCES

+ Follow my SEO list on Twitter: @zagoumenov/seo+ Check my 7-step SEO Process: zagoumenov.com/seo-process/+ Learning Resources @SEOmoz: seomoz.org/learn-seo+ Beginners SEO Guide @SEOmoz: guides.seomoz.org/beginners-guide-to-search-engine-optimization+ SEO Guide by Google: google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf