Post on 30-Oct-2014
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SEO For Superheros
TheEasyBit
(We l l , eas ie r )
Th i sPresen ta t i on
BlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro - @mattbeswick
Basic Understanding
• Technical Optimisation• Keyword Research• On-Site• Off-Site (Link Building)• Social
Correlation is NOT Causation
BlogPaws 2013 – SEO Pro - @mattbeswick
Let me put it another way...
BlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro - @mattbeswick
Yeah Yeah Yeah...
Teach me the GOODstuff!
BetterKeywordResearch
BlogPaws 2013 – SEO Pro - @mattbeswick
Ubersuggest.org
BlogPaws 2013 – SEO Pro - @mattbeswick
Übersuggest.org
BlogPaws 2013 – SEO Pro - @mattbeswick
Übersuggest.org
BlogPaws 2013 – SEO Pro - @mattbeswick
RemoveThin
Content
BlogPaws 2013 – SEO Pro - @mattbeswick
Thin Content
BlogPaws 2013 – SEO Pro - @mattbeswick
1. Use tag pages sparingly or noindex them.
2. Edit robots.txt to block search result pages.
3. Don’t go OTT with category pages.
OptimiseCategory
Pages
BlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro - @mattbeswick
ImplementSchemaMarkup
BlogPaws 2013 – SEO Pro - @mattbeswick
Schema Markup
BlogPaws 2013 – SEO Pro - @mattbeswick
http://schema-creator.org/
Author Markup
BlogPaws 2013 – SEO Pro - @mattbeswick
FixOrphaned
Links
BlogPaws 2013 – SEO Pro - @mattbeswick
WTF are Orphaned Links?!
BlogPaws 2013 – SEO Pro - @mattbeswick
Orphaned Links
BlogPaws 2013 – SEO Pro - @mattbeswick
1. Find all links pointing to your site – Majestic SEO.
2. Remove any duplicates.
3. Check to see if these are 404 errors
4. If so, 301 redirect them
Orphaned Links
BlogPaws 2013 – SEO Pro - @mattbeswick
I did this for BlogPaws.com and found 4 pages…
… Then for dogtipper.com and found 28…
Then for Dogster.com and found 39!
Awesome Guide:http://www.teapotcreative.co.uk/orphaned-
links
BuildCool
Content
BlogPaws 2013 – SEO Pro - @mattbeswick
Infographics
BlogPaws 2013 – SEO Pro - @mattbeswick
If you can, hire an artist to create you some great graphics.
http://www.pet365.co.uk/blog/pet-infographics/
BlogPaws 2013 – SEO Pro - @mattbeswick
Infographic Creation
99designs.com – Post a job, get bids.
dribble.com – Find a designer.
piktochart.com – Build your own.
Infogr.am – Again, create your own.
TheImportance
OfOutreach
BlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro - @mattbeswick
Other Content
Slideshare.net – Upload slide decks.
Quora.com – Be an authority.
Wistia.com - Create and host amazing video.
Dipity.com - Build timelines (or use timeline.js if you’re more technical)
BlogPaws 2013 – SEO Pro - @mattbeswick
But all I want to do isWRITE!
BlogPaws 2013 – SEO Pro - @mattbeswick
Let’s go into a bit more depth on a few
things...
BlogPaws 2013 – SEO Pro - @mattbeswick
Go Big or Go Home!
http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
BlogPaws 2013 – SEO Pro - @mattbeswick
Go Big or Go Home!
http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
BlogPaws 2013 – SEO Pro - @mattbeswick
Not Just for You
• Write for other relevant sites
• Amazing at Social Media? Write for socialmediatoday.com
• Use MyBlogGuest.com for quick exposure
• Sign up for bloggerlinkup.com
• Remember, make sure that the quality is as good for other blogs and sites as it is for your own.
BlogPaws 2013 – SEO Pro - @mattbeswick
Find Opportunities
• inurl:”write for us” dog training
• intitle:”write for us” dog training
• inpostauthor:guest dog training
• Inurl:”guest post” dog training
• Or… just search for dog training, find a good site, and get in touch with them!
Authorship&
Author Rank
BlogPaws 2013 – SEO Pro - @mattbeswick
Co-occurence
BlogPaws 2013 – SEO Pro - @mattbeswick
searchenginejournal.com
The Power ofRelationships
Community.Friends.
Influencers.
BlogPaws 2013 – SEO Pro - @mattbeswick
Relationships for SEO?!
BlogPaws 2013 – SEO Pro - @mattbeswick
EmailBlogger Make Friends
Meet More Friends
Told About BlogPaws
Speak at BlogPaws
2012
Write for BlogPaws
Get Link
Get More Promotion
Speak at BlogPaws
2013
Email YvonneMake Friends
Go to SearchLove
Boston
BlogPaws 2013 – SEO Pro - @mattbeswick
Fight The Man!
BlogPaws 2013 – SEO Pro - @mattbeswick
Turnto
theDARK side?
BlogPaws 2013 – SEO Pro - @mattbeswick
Header Text
Body Text
GoogleIs
ComingFor
YOU!
BlogPaws 2013 – SEO Pro - @mattbeswick
OutsourcingYou don’t
have to do it all
yourself.
BlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro - @mattbeswick
oDeskIs LikeMagic!
BlogPaws 2013 – SEO Pro - @mattbeswick
ExampleResearchProject
Hi,
We need someone to help us research contact information for a list of websites. For this job you will need to be able to use Microsoft Excel, Read English and Browse the Internet.
When applying please include the phrase “I have read the description and can start immediately”.
Looking forward to your application,
MattBlogPaws 2013 – SEO Pro -
@mattbeswick
FactsAnd
Figures
BlogPaws 2013 – SEO Pro - @mattbeswick
148Applications
Within
7Hours
BlogPaws 2013 – SEO Pro - @mattbeswick
Lowest Bid...
BlogPaws 2013 – SEO Pro - @mattbeswick
$0.54/hr
Number that can Follow
instructions...
BlogPaws 2013 – SEO Pro - @mattbeswick
75!(I even outsourced checking this - cost me less than $1).
Interview Process
BlogPaws 2013 – SEO Pro - @mattbeswick
1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &
instructions
Data Gathered
BlogPaws 2013 – SEO Pro - @mattbeswick
First NameLast Name
Email AddressURL of Contact Form
Is the site about dogs?Is the the site about cats?Does the site have a blog?
How nice looking is the site?
Sites (double) Researched in
24 hours
BlogPaws 2013 – SEO Pro - @mattbeswick
800
Total Spend
BlogPaws 2013 – SEO Pro - @mattbeswick
$33.14
There really is light at
the end of the tunnel.
BlogPaws 2013 – SEO Pro - @mattbeswick
Thanks!Questions?@mattbeswick
www.mattbeswick.co.uk
s l i deshare .ne t /mat tbesw ick