About George

Myspace Generation

x5 = $150

More sites, more money!

x5 = $150

x10 = $PROFIT

Google isn’t reinventing the wheel Shortcuts are risky Produce useful information Build links to acquire traffic Clean your own backyard Don’t put all your eggs in the

one basket

What’s significant in 2013?

Panda in Everflux1. No need to fear the next refresh or

wait in hope2. Easier to monitor changes than

suffer big ones3. Easier to determine if you’re

moving in the right direction

“Venice-Like” Update

Melbourne Brisbane

Penguin 2.0• Smarter – deeper links• 3.1% vs 2.3%• There will be more penguins

Keeping ontop of change

hreflang="x"

<link rel="alternate" href="http://example.com/" hreflang="x-default" />

<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />

<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />

<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />

What now?

Your SEO backyard

Link building

You

Competitor

Competitor

Content is King!

Do what’s best for the user!

Right guys...?

I have a blog network

I spam .edu forums

I buy expired domains

wrong

wrong

Commercialisation is bad…

“SEO”

Social Bookmarking

Comment Spam

Article Directories

Guest Blogging

DirectoriesSocial Metrics

Inbound Marketingright

right

Analyse Create Promote

right

Analyse Create Promote

right

Analyse Create Promote

Authorship

“information tied to verified online profiles will be ranked higher than content without such verification”

Eric Schmidt, Executive Chairman, Google

right

Good publisher

right Talk about what you know

Bad publisher

Publishes useful information

Publishes crap

Spams social

Gets social shares naturally

Diversify AND Consolidate

right

•Your network of industry contacts•Worry about how to remarket•Think outside of search to capture users

right

Diversify

•Trim unnecessary pages•Write for the user, not search•Assess & clean your links

right

Consolidate

Look at your website speed

“we're including a new signal in our search ranking algorithms: site speed”

Google

right

Concentrate on website speed Google PageSpeed Insights Webmaster Tools -> Site Performance WebPageTest.org

right

Pay Attention to Mobile

Phones & Tablets > PC’s Only 10% have a mobile site

or application 1 in 5 run mobile targeted

campaigns

http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2

Measure everything

1. Multiplatform tracking2. Simplified features3. New data

Nice Backyard

Questions?

@dejanseo