SEO REVOLUTION IN 2014@ANKUSH

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HISTORY OF SEO: RECAP 3 YEARS

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RECAPITULATION Panda, Penguin and Hummingbird Algorithm Google Webmaster Notifications Updates on EMD and QDF Introduction of Knowledge Graph By Google Hyper Localization Mobile, Tab Optimizations

Google Now Google+ and +1 Authorship In-Depth Articles Rich snippets and Schema Code Snippets implementation Big Data Tools and Analytics Death of Page Rank & Guest Blogging

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SEO PROFESSIONALS

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Strategist

Content Writer

Seo Specialist

Technical Expertise

Business CaseGovernanceMeasurementProject

Management Content Strategy

LiteTactical Strategy

SEO PROFESSIONALS

Strategic content Meta

Management Copywriting Content

Navigation Asset

Optimization

Local SEO Mobile SEO Video SEO Social Media

CMS and Hosting Page Speed Code Asset

Optimization Markup

Implementation Code Implementation Content

Implementation

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ORGANISATIONAL SET UP(BUSINESS PROFESSIONALS)

Top Level

Strategic Level

Managerial Level

Tactical Level

• Market Share• Attraction and Retention• Trajectory Management• Consumer Perception

• Retention Strategy• Marketing

Channels• Budget Decesions• Inbound &

Outbound Sourcing

• Department Management

• Vendor Handling• Resource Control• Communication

• Departmental Individuals

• Executive Management

Strate

gist

Content Writ

er

Technica

l Exp

ertise

SEO Sp

ecialis

t0%

10%20%30%40%50%60%70%80%90%

Top LevelStrategic LevelManagerial LevelExecutive Level

MATURITY OF SEO

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Strate

gist

Content Writ

er

Technica

l Exp

ertise

SEO Sp

ecalis

t0

2

4

6

8

10

Small BusinessMedium ScaleMutinationalsAgenciesConsultants

Using 10 point Scale

SEO Oppurtunities

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ORGANIC SEARCH ASA MARKETING MEDIUM

@ANKUSHTRADITIONAL CONSUMER DECISION

Awareness

Interest

Desire

Action

The AIDA model is the famous Model In Marketing Management Coined by Elias Lewis in 1898

via Wikipedia

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Google ZMOT Study About Search

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Tactical SEO(Future Organic Search As A Channel)

Market Research

Customers Buyer’s Decision

Competition

Content Planning

Quality Control Implementation

Action

Content Management

Creation Integration

Engagement

Earned Media Paid Media

Owned Media

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THE RISE OF AUDIENCE PAGERANK

“Within search results, information tied to verified online profileswill be ranked higher than content without such verification,which will result in most users naturally clicking on the top(verified) results. The true cost of remaining anonymous, then,might be irrelevance”

QUOTE

By Larry Page, Chairman of Google

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Particular embodiments implement techniques for computing agentranks on the basis of a corpus of content signed by those agents, wherethe corpus optionally contains explicit links among documents andsigned content. The agent ranks can optionally also be calculatedrelative to search terms or categories of search terms. For example,search terms (or structured collections of search terms, i.e., queries) canbe classified into topics, e.g., sports or medical specialties, and an agentcan have a different rank with respect to each topic.

GOOGLE AGENTRANK

http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220110289095%22.PGNR.&OS=DN/20110289095&RS=DN/20110289095

Source

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GOOGLE’S BEST REFINED CATEGORIES 5 Deep Level Categories

Omit Traditional school thoughts like SIC/NAICS

Web Build Technology

Future of Authorship

@ANKUSHhttps://developers.google.com/adwords/api/docs/appendix/productsservices

Source

GOOGLE AGENTRANK

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CALCULATION OF AGENTRANK

Viahttp://www.moz.com @ANKUSH

GOOGLE AUTHORSHIP

Viahttp://www.moz.com

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NEW YEAR AUTHORSHIP STUDY

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Google Authorship Study 2014 @ANKUSH

ViaIAcquire

DIGITAL SIGNATURES IS SUPERIOR TO LINKS: GOOGLE MOVING FROM STRINGS TO THINGS

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GOOGLE’S KNOWLEDGE GRAPH

Current Knowledge Graph of Google

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Google’s Knowledge Graph May Change In Near Future

ViaMashable @ANKUSH

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Are Reviews On The Rise?

43%

via MOZ 2014 Local Ranking Factors

Reviews is On the Rise

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Yelp

Zagat

CitySearch

GOOGLE PLACE REVIEWS

EXPECTATIONS

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@ANKUSH

The Content Marketing Title

Earned and Owned Media is on the Rise whereas Inbound Marketing will lost its Pace

The Strategic Content Combined with Customer Segmentation and Targeting the Niche will play a definitive role

Google will Undergo Deeper SERP Integration

Wide array of Knowledge will murder Old SEO Tactics.