Search & Social Mind Control

presented by: Ben Cook (@Skitzzo)Direct Match Media

inspired by: Robert Cialdini’s

Influence: The Psychology of Persuasion

I’m Kind of a Big Deal

Reciprocation

Social contracts are binding & can be initiated unilaterally!

Reciprocation

Social Makes it

Easy

Multiple Touches

Lying’s bad mmkayy?

Independent of

Sentiment

Commitment & Consistency

Current Actions Dictate Future Behavior

Commitment & Consistency

Make Initial “Ask” Small

Require Commitmen

t

Keep Requests

Consistent

Social Proof

People prefer proof of Life

Social Proof

Call to Actions

Less Is More

Validity is Optional

Trumps Quality

Liking

and Tweeting, Stumbling, +1’ing

Liking

Leverage Relationships

Incorporate Affiliates

Request Referrals

Authority

Authority is a currency – lend or borrow as needed

Authority

Authority dictates

behavior – on both sides

Conveys Responsibility

Increases Adherance

Scarcity

There can be only one… or at least very few

Scarcity

Make Offers

Unique

Create Deadlines/

Limits

Reverse Psychology