Post on 22-May-2020
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SEO - Website Architecture
© 2014 - NerdsGeeksGurus
Friday, November 28, 14
SEO - Website ArchitectureStructure and Design Flow for Conversions
© 2014 - NerdsGeeksGurus
Friday, November 28, 14
FUN FACT: NOTE:ONLINE SALES ⬆︎19% TODAY IS SMALL BUSINESS SATURDAY
THANKS FOR BEING HERE\ © 2014 - NerdsGeeksGurus
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Fundamental Principles 1. Durability2. Functionality3. Beauty
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Durability
Sites live longerSeparation of concerns Semantic markupResponsive designChild themeSecure
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FunctionalityClear navigationAccessible to all usersDesign flowFastMeta data friendlyBehavior trackingAbility to submit .xml sitemapsClose button
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Beauty
ColorImagesContentEmotion
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BENEFIT BENEFITORGANIZED SITE KEYWORD FOCUS & INTERLINKING
DESIGN FLOWCONTENT SILOS
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On Site InfoBusiness name
Address
Contact page
Current Copyright date
Terms & Conditions
Privacy Policy
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WordPress MakesWebsite Architecture EasyEdit permalinks in CMSWordfence SecurityWP Super CacheGoogle XML SitemapsWordPress SEO by YoastGoogle Analytics by YoastSEO UltimateWP No Category Base
© 2014 - NERDSGEEKSGURUS
Friday, November 28, 14
SEO Must Have ListGoogle Analytics Account
Google Webmaster Tools Account
Bing Webmaster Tools Account
Google AdWords Account (keyword research)
Screaming Frog (site crawler application)
Moz Web Developer’s SEO Cheat Sheet: http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition
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ExploreWeb Fundamentals: https://developers.google.com/web/fundamentals/
SEO 101: How Your Website’s Structure Affects its SEO: http://www.searchenginejournal.com/website-structure-and-seo/54156/
How to create a silo structure in WordPress: http://scratch99.com/wordpress/wp-seo/siloing/
SEO Siloing: How to Build a website silo artchitecture: http://www.bruceclay.com/seo/silo.htm
PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
Mobile-Friendly Test & Guide: https://www.google.com/webmasters/tools/mobile-friendly/
Rich Snippet Generator: http://www.ebusiness-unibw.org/tools/grsnippetgen/
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Questions?
© 2014 - NERDSGEEKSGURUS
Friday, November 28, 14