Post on 19-Jan-2017
transcript
Who`s in the room
• Name: Phil Pearce
• Role: Senior Analyst
• 3 things would you like to know:
• How to upload cost data or COGS
• How to enable IP append
• How to enable serverside-append
IP lookup (client-side injected script)
http://api.demandbase.com/api/v2/ip.json?key=3cb654938e66
f6e87d2dc349a7872b1dcb19f551&callback=dataLayer.push
https://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/
IP append for Weather Tacking
analyze.ly for cost data (FaceBook/Bing/Email)
https://www.youtube.com/watch?v=ASs0NZw5Dw4 (video above)
https://www.youtube.com/watch?v=xJVib7_verk (CostData)
https://www.youtube.com/watch?v=QsQrZOxlmtM (CRM)
Segment.io - Serverside append
https://www.youtube.com/watch?v=VCBovl1Xnlo
https://developers.google.com/tag-manager/devguide/#adding-data-layer-variables-for-devices-
without-javascript-support
<!-- Google Tag Manager (noscript) -->
<noscript>
<iframe src="//www.googletagmanager.com/ns.html?id=GTM-
NWX6FF¶m=value">
</iframe>
</noscript>
• https://plus.google.com/117298997433687198127/posts/7qvdV29gxgG
• https://developers.google.com/tag-manager/devguide/#adding-data-layer-
variables-for-devices-without-javascript-support
<!-- Google Tag Manager
(noscript) -->
<noscript>
<iframe
src="//www.googletagmanager.c
om/ns.html?id=GTM-
NWX6FF¶m=value">
</iframe>
</noscript>
GTM <noscript> method
Note: nested dots for enhanced
ecommerce don’t work using this
method :(
• https://plus.google.com/117298997433687198127/posts/VuSrmkPmUoT
• https://adwords.googleblog.com/2016/10/google-shopping-partners-with-
ecommerce.html
Adwords
Backend connection
to Magento, BigCommerce,
Prestashop & Salesforce