Service Disabled Veteran Owned Small Business Council

transcript

INBOUND MARKETINGService Disabled Veteran Owned Small Business Council

November 13, 2012

Tuesday, November 13, 2012

The New World Order• People hate being

marketed to

• People can increasingly avoid marketing messages (new technologies)

• People can research your product or service without contacting you

Then What Can I Do?

Think Like a Publisher

Outbound vs. Inbound

AdvertisingDirect Mail

Telemarketing

BloggingSEO

Social Media

1. Get Found Online

• Keyword Research

• Persona Development

•Website

• SEO

• Blogging

• Social Media

1. Get Found Online

• Keyword Research

• Persona Development

•Website

• SEO

• Blogging

• Social Media

Persona Development

Website• Easy to Navigate

• Professional Appearance

• Mobile Ready

• Search Engine Friendly

• Easy to Update

Rand Fishkin

Blogging

“No matter what, the very first piece of social media real estate I'd start with is a blog.”

-Chris Brogan

Social Media

“Content is fire. Social media is gasoline. “

-Jay Baer

What Does Costco Have in Common with

Inbound Marketing?

2. Convert Visitors & Leads

•Offers

• Calls to Action

• Landing Pages

• Segment Leads

• Lead Nurturing

2. Convert Visitors & Leads

•Offers

• Calls to Action

• Landing Pages

• Segment Leads

• Lead Nurturing

Calls to Action

Landing Pages

Segment Leads

Lead Nurturing

3. Analyze & Improve

Photo Credits

• http://www.flickr.com/photos/zetson/3241975525

• http://www.flickr.com/photos/bobaliciouslondon/4951912801

• http://www.flickr.com/photos/bneumann/3221486535

• http://www.flickr.com/photos/basykes/1003730351

• http://www.flickr.com/photos/jromero88/3918295996/

• http://www.flickr.com/photos/chrisdlugosz/3402959067/

• http://www.flickr.com/photos/adenocorticotropina/336295941/

• http://www.flickr.com/photos/brianholsclaw/572854948/

• http://www.flickr.com/photos/glasgows/164624699/

• http://www.flickr.com/photos/kriztofor/3724503239/