SERVICE LAUNCHINGBy:

Muhammad HaseebHassan Ur Rehman

Saima UmerJaveria Muhammad

INTRODUCTION• Service

• Banking sector

• Dastak

– Cash delivery and pickup service

• HSJ Bank

PROCESS• Client will call the bank.

• Punch 4 digit verification code.

• Book the order.

• Within 2 hours amount will be delivered or picked up.

• Signature will be taken and cashier pass the entry through POS machine.

• Receive confirmation text on cell phone after transaction is done.

PROCESS

AMOUNT LIMITATION• Delivery Amount – Minimum 50,000– Maximum 1 million

• Pickup Amount– Minimum 50,000– Maximum 1 million

SWOT

• Strength

• Weakness

• Opportunities

• Threats

PEST• Political– Law & Order Situation

• Economical– Karachi-The Economic Hub

• Social– Customer Relation

• Technological– Authentication by technological advancement

4 Ps OF SERVICE

• Process

• People

• Perception

• Physical evidence

MARKETING STRATEGIES

• Pull Strategy

• Media Advertising

• Social Media advertising

TARGET MARKETING

• Our target market is

– Households

– Small & medium size enterprises

– Restaurants

– Hospitals

– Grocery Stores

BRANDING

• Logo

• Tag line

– Dastak at your door

• Promotional Material

ADVERTISEMENT

• In our advertisement, we have used 2 factors

– Slice of life

– Mood or image

UNIQUE SELLING PROPOSITION

• Delivery limit is more than Debit card/Credit card.

• Cash at your door from your bank Account.

• Collection from your door in order to deposit in your bank account.

CORPORATE SOCIAL RESPONSIBILITY

• 1 visit free of cost either it is delivery or cash pickup to a certain defined reputed non-profit organization such as;

• Edhi Trust

• Cheepa Trust

• Selani Welfare Trust

QUALITY CONTROL• Get feedback

• Check the right option on deposit slip among three options Excellent, Good, poor

– 1) Service quality– 2) Delivery or pickup on time– 3) Customer satisfaction

• In a month 10% random samples will be taken for feedback through calls.

WE ARE HERE TO SOLVE ALL YOUR PROBLEMS.

THANK YOUHSJ DASTAK