Seven ways to make your marketing more agile

Frank DaysMay 2010

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Why agile management?

• Annual plans good for 2-3 months max

• Need to be responsive

• Short attention span

• Continuous learning

• Kill off laggards quickly

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Would you rather spend time planning or doing?

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Seven ways...

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1. Use post-its not spreads or PPTs

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2. Skip creative briefs

• CYA for agencies

• Time planning is not time doing

• Keep plans short (<2 pages)

• Think outlines

• Does anyone really read them?

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3. Identify drivers – need leaders

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4. Shorter more frequent meetings

• Which would you prefer?• 90 min show-and-tell staff meeting • Or three 15 min action-oriented meetings

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5. Keep show and tells < 5 mins

• Marketers are story tellers

• I don’t care about 6 months from now

• What did you just do/doing now?

• How can I help you do it better?

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6. Pull not push

• Meetings are open• This is where status share and priorities are set• People should want to come to meetings

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7. Go cloud

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What does agile marketing need?

• Manifesto?

• Podcast?

• Agile marketing group?

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Thanks and stay agile my friends…

My deets:Frank DaysDirector, New and Social MediaNovell@tangyslicehttp://www.tangyslice.com