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It’s All About ConnectionsMeg Ryan, Director Digital & Social 49ers

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• Why are we here? • 49ers Use Cases• 2017 and Beyond

Agenda

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• My Why– Connections and memories – Sports are about relationships– Not measured in Wins/Losses or $

• 1:1 Messaging is Key– Two-way street– Make someone feel part of our family

• Social Care/Brand Responsibility

The Power of Relationships

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Places Use CasesPartner integration & utility

Retail OpportunitiesDrive foot traffic & revenue

The DiehardsNurturing traffic & engagement

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• Control what you can Control

• Desktop Traffic Declining

• Keyboard Warriors on Social

Defense Mechanism

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• 360º View of the Fan– Data warehouse/API Calls– Patron level personalization

• Augmented Reality/Fan Engagement– Celebrating rich history with innovation– Drive early entry, wow factor, retail push

• Increased Monetization

2017 & Beyond

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THANK YOUContact me at meghan.ryan@49ers.com

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