Post on 13-Jul-2020
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Jurgen Appelojurgenappelo.com@jurgenappelo
Shakeup & SpeedupShifting up the innovation funnel
jurgenappelo.com/free
https://musicbusinessresearch.wordpress.com/2017/05/05/3340/
Music sales
Clayton Christensen
Pro
du
ct p
erfo
rman
ce
Time
EvolutionExploitation
OptimizationEfficiencyStrength
RevolutionExperimentationDisruptionEffectivenessSpeed
Execution Exploration
https://www.amcham.de/public-affairs/committee-news/news/new-innovation-research-committee-kicks-off-work/
Innovation Steering Committee
Innovation Pipeline
Photo by Rodion Kutsaev on Unsplash
Bureaucracy
Let’s have a look at the disruptors
Initiation
Infant
Product Vision
Expedition
Toddler
Problem-Solution Fit
Photo by rawpixel on Unsplash
Needs & GoalsDemographics
Description Tasks & Behaviors Pains & Problems
Lean Persona
Mark
Male34 yearsAmsterdamHigher education
Likes specialty storesWants to be seen as
hip and trendyLoves coffee
Commutes on a bikeDrinks 5 coffees a day
Most coffee is badNo coffee bars on
the way to work
Job to be Done
Photo by Lex Sirikiat on Unsplash
https://www.inmotionventures.com/movement-disrupted/
https://www.flickr.com/photos/atomische/150441095/
https://www.inmotionventures.com/movement-disrupted/
Pains & Gains
Product Vision
Lean Persona
Job to be Done
Minimum Viable Product (Lo-Fi)
https://atlanta.eater.com/2018/2/21/17036612/dads-coffee-bar-opening-decatur
Formation
Early child
Vision-Founders Fit
Photo by Tobias Mrzyk on Unsplash
Daily Cafe
Validation
Child
Product-Market Fit
Photo by Kelly Sikkema on Unsplash
Lean Canvas
Lean Experiments
We believe [this assumption is true].We will know we’re wrong when we [specific repeatable action] and as a result get [qualitative and/or quantitative feedback].
“We believe customers are willing to pay EUR 19 per month. We will know we’re wrong when we direct 100 free users to a paywall and as a result get only 20% or lessconversion.”
Minimum Viable
Products (Hi-Fi)
https://www.flickr.com/photos/splorp/6227080927/
Pivot Patch Persevere
Product Backlog
Kanban Boards
Product Roadmap
Stabilization
Late child
Business-Market Fit
Photo by Fancycrave on Unsplash
Business Model Canvas
Burn Charts
Cumulative Flow Diagrams
Journey Maps
WOW WTF
Moments of Truth
Acceleration
Teenager
Growth Hacking
Photo by Emre Karataş on Unsplash
Pirate (AAARRR) Metrics
Start in the middle
versus
Split Tests
Cohort Analysis
Awareness
32
33
34
35
36
37
Acquisition Activation Retention Referral Revenue
Crystallization
Young adult
Expansion
Adult
The start of the end
Conservation
Mature adult
Finish
Late adult
http://uk.businessinsider.com/apple-ipod-rise-fall-chart-2017-7
iPod sales
ShiftupBusiness Lifecycle
It’s not a pipeline.
It’s a game.
Innovation Funnel
It’s not a committee.It’s a jury.
It’s not a firm.It’s a family.
Different rules apply to different
lifecycle stages
North Star Metric
The North Star Metric is the single metric that best captures the core value that your product delivers to customers.
Minutes of music per user/monthPurchases per customer/visitTotal records created per subscriber
Objectives & Key Results
A framework for setting, communicating and monitoring quarterly goals and results in organizations.
ObjectiveObjective
Objective
Key Result Key Result
Key Result
Key Result Key Result
Key Result
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Innovation Vortex
ContextualizeEmpathize
Synthesize
Hypothesize
Externalize
Sensitize
Systematize
Innovation Vortex
ContextualizeEmpathize
Synthesize
Hypothesize
Externalize
Sensitize
Systematize
Job to be Done
MVPs
Journey MapsSplit
Tests
Product Vision
Lean Personas
Lean Experiments
https://dschool.stanford.edu/resources/getting-started-with-design-thinking
Contextualize Empathize Synthesize Hypothesize Externalize Sensitize Systematize
The Design Thinking Process (d.school)
Contextualize Empathize Synthesize Hypothesize Externalize Sensitize Systematize
https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond
The Design Thinking Process (Design Council)
http://theleanstartup.com/
Contextualize Empathize Synthesize Hypothesize Externalize Sensitize Systematize
The Lean Startup
Exploration
Execution ContextualizeEmpathize
HypothesizeSensitize
Systematize
Externalize
Synthesize
Exploration
Execution
Exploration
Execution
Empathize
Hypothesize
Sensitize
Systematize
Externalize
Synthesize
Exploration
ExecutionDisruptive innovation
Sustaining innovation
Innovation Ecosystem
The only way not to be disrupted is to disrupt yourself.
Go forth and make more babies!
startup-scaleup-screwup.com
April 2019