Post on 15-Jul-2015
transcript
Why Marketing Automation?Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
A Brief Introduction
Overview
The Problem: The Buyer Landscape is changing
What is Marketing Automation?
How Does It Help?
Marketing Automation Demo
But first an introduction: Stan & StacyMarketing Automation Agency from Amsterdam
Buyer Persona development
Content Marketing for leadgeneration
Campaign development
Marketing Automation implementation
Marketing ROI
Support and Training
Generate leads
Drive sales
Optimize
Campaign
Marketing Automation Delivers ROI
* Gardner and Forrester benchmark data
Increase in revenue 6-9 months: 10-15 %
Increase in marketing qualified leads (MQL’s) 400%
Increase in sales qualified leads (SQL’s) 30%
Increase in conversion rates + 53%
Marketing Automation market
Changing Buyer LandscapePre-sale engagement has changed dramatically:
Buyers used to have very limited information.
Now they have more than they can even use.
If you don’t want your marketing message to get ignored, it needs to be more targeted and personal then ever before.
Nurturing leads with relevant content is now a requirement
"The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process”
- SiriusDecisions
PPC
SEO
Buyers Journey supported with Lead Nurturing
The Marketing Problem
Not enough leads to feed the sales funnel
No easy way to qualify leads
No way to effectively nurture leads
“Only 27% of leads sent directly to sales are qualified.” - MarketingSherpa
Roadblocks
Big gaps in follow-up from the sales team
Can’t see where the leaks in the pipeline are
Don’t know which tactics are driving revenue
A Preview Of Marketing Automation Marketing Automation is a set of tools that let companies:
Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
Increase number of qualified leads by nurturing all leads with personalized content
Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
Improve up-selling and cross-selling by developing and retaining existing customers
See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end
The Marketing SolutionSail through those roadblocks:
Fill your sales funnel by capturing leads with great content gated by dynamic forms.
Identify highly interested and sales -ready leads with lead scoring.
Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns.
Instantly notify salespeople about leads that are ready to buy.
See exactly when leads fall out of your pipeline and take action.
Know which tactics are driving revenue with end-to-end ROI
Generate leads
Drive sales
Optimize
Campaign
The PlatformConnecting all customer touch points:
Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
We recommend SharpSpring
Why We Recommend SharpSpring This recommendation is based on three things:
1 2 3Ease of use Cost Features
Intuitive to use and compatible with
everything
Fraction of what competitors charge
Comprehensive end-to-end solution
SharpSpring: Lowest Cost by Far…
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SharpSpring Hubspot Marketo Pardot Eloqua
“ To make automation work you need simple, to make it successful you need
intuitive, to make it a grand slam it needs to work, SharpSpring is the only
tool that masters all three. ”
- Steve Farfsing.
ProspectStream LLC
SharpSpring: Easiest To Use… Built to be as intuitive and compatible as possible.
Integrates seamlessly with third party CRM and CMS solutions so you can keep using what you’re using
Streamlined interface that’s easy to learn and easy to use
Email creation tools that don’t need any HTML knowledge
Simple to set up tasks and workflows
Automatically generate detailed reports with a click
VisitorIDTriple your leads by identifying
anonymous traffic
Sales AnalyticsEnable your sales team with key insights
about each lead
Behavior TrackingUnderstand your leads to create one-on-
one communication
Lead ScoringPrioritize your popeline and reach out to
sales-ready leads
Dynamic FormsCapture more leads with forms designed
to convert
CRM IntegrationImmediately plug your leads into your
sales team’s system
Sales NotificationsEmail or text sales team when a lead
indicates they are ready to buy
Email AutomationSend emails with triggers and build personal relationships with leads.
Campaign OptimizationEliminate waste and identify opportunities
Everything a Modern Marketer Needs
Complete Full-Featured Solution
Summery: Marketing Automation is a MustHave for Today’s Businesses
451% 3%
MORE REVENUE FOR YOU THE BEST COMMUNICATION TOOLS ANALYTICS FOR OPTIMIZATION
GENERATE LEADS DRIVE SALES MEASURE ROI
Marketing automation drives a 451% increase in qualified leads for businesses
Get ahead of the competition Only 3% of B2B companies are currently using marketing automation
Identify Anonymous Visitors WithVisitor IDCapture Information With Dynamic FormsCampaign OptimazationSocial Media Integration
Lead Scoring To Alert Hot LeadsEmail Automation For NurteringBehavior Tracking For Lead InsightsSales Notifications
Comprehensive Campaign AnalyticsGoogle ADWords IntegrationExporttable Graphs and ReportsEliminate WasteInvest Successesful TracksContent ROI Tracking
Let’s see it in action now