Shaune@ShauneClarke.com

Interviewing Experts Is

THE NUMBER ONE SKILL

Any Internet Entrepreneur

Can Acquire!

Here’s How I Know It’s True…

The Two-Year Struggle:

One Year Full-Time Studying Internet Marketing.

Started Marketing Myself As A Copywriter – Copywriting Coach.

Saw “Secret Techniques” Clients and Colleagues Were Using.

Asked For Interviews – Not A Problem.

Got To Know Who “The Players” Were And…

Asked For Interviews – Not A Problem.

THAT’S When Business Skyrocketed!

Here’s What’s In It For You…

Quick And Easy Product Creation

Quick And Easy Content Creation

Instant Expert Status

FREE Targeted Traffic

High-Value Bonus Products

***Lucrative Joint Ventures***

***Simple Search Engine Optimization***

High-Value Lead Generation Giveaways

Viral Marketing

Article Marketing

Super Fast, Super Effective Sales Copy

(Copywriting -- Okay?)

DO NOT Settle For “Good Copy”

1) Who Am I Really Talking To?

• Know Exactly Who You Are Speaking To.

• The 2% Who Will Buy – NOT the 98% who won’t!

• Not the Market – Not the Target Market…

• The portion of the Target Market that will actually buy from you.

• That’s your “Real Target Market.”

• BIG difference in the tone of your copy.

Secret Techniques For Writing Persuasive, Emotion-Rich, No-Hype Sales Copy!

2) What Is The PRIMARY Purpose Of Your Sales Copy?

• Your PRIMARY PURPOSE is NOT only to grab attention.

• Your PRIMARY PURPOSE is NOT to offer a solution.

• Your PRIMARY PURPOSE is NOT to merely “educate.”

NO…These are VERY important factors but…

Your PRIMARY Purpose Should Be

To Understand -- To Empathize -- To Emotionally Connect…

That is The Foundation -- Why?

• Because we are all jaded by standard sales messages.

• We need to “feel” a sense of trust and rapport.

Without it, your copy will lack…

Dimension - Feeling

Believability - Conversion

Without it, you’re left with…

Exaggerated Claims, Old Style Sales Copy

AND… Sales Resistance

• You Will Be Leaving Money On The Table.

• Prospects Who Would Have Bought Will Get Missed.

Lowered Response Rates – Reduced Income Potential

Once You Have the Emotional Foundation

Sell a Solution…

“Use Testimonials In The Context

Of An Abbreviated Story.”

• That is different than merely offering a solution.

• Do NOT merely “explain.”

• Tell the story - but be quick about it.

Ask Yourself…

• What is the purpose of what I’m saying?

• How can I say it in as few words as possible?

• Selling the solution means not hiding that something is for sale

• “In the context of a story” makes it okay for the reader.

• Their resistance is down.

• They know you’re selling something and they’re “okay with it.”

• When it comes to your offer they aren’t “paused” by it.

• They are expecting it… interested to know what it is.

Example:

Just Yesterday, Dr. Snyder, From Hartford, South Dakota

Called In To Place His Weekly Order.

With a calm but convicted voice, he said…

“This is a Product That a Lot of Seniors Need to Hear About.

Today Alone, I Saw 3 New Patients Who Need It…”

He continued on to tell me about a few of his patients.

In is own words here’s what he said…

Jeanette Dumont’s feet used to be so sore she couldn’t stand

for longer than 15 minutes. Now she goes for walks and does

household chores without any pain at all.

Other Elements of Persuasive,

Emotion-Rich, No-Hype Copy!

- Effortlessly Writing - “In The Flow”

- Speed Of The Read

- Abbreviation

- Differentiation

- Indirect Persuasion

All Taught in The 13 Steps To Dynamic Copy Program

Rhythm and Cadence -- Power of Three.

Ellipses, And Then… Crescendo!

There Is A Doctor Who Will Listen. Dr. Tina Will…

Hear Your Concerns -- Answer Your Questions

And Help You Become Pregnant. ____

There Is A Doctor Who Will Listen. Dr. Tina Will…

Hear Your Concerns -- Answer Your Questions

And Help You Become Pregnant…

No Matter What Your Ob-Gyn Says!

Body Copy Headlines:

Before:

But that’s not all, because… Now you can help your joints heal from the outside too, with our unique and fast-acting JointRelief Cream. While you are healing your body from the inside, you will also be attacking your arthritis pain and discomfort from the outside!

After:

It Goes Directly To The Pain - You Get Instant Relief!

It’s The Best Of Both Worlds…

You’ll Attack The Arthritis From

All Different Angles… Inside And Out!

The 13 Steps To Dynamic Copy

Step One: The Secret Six™

Step Two: Dynamic Copy Guide

Step Three: The Offer

Step Four: Concept Creation

Step Five: The Outline – Mapping It Out

Step Six: War Room Strategizing

Step Seven: The First Draft – Letting It Flow

The 13 Steps To Dynamic Copy (continued)

Step Eight: Editing

Step Nine: Tipping Points

Step Ten: Oral Reading

Step Eleven: Gathering Feedback And Final Draft

Step Twelve: Client Review

Step Thirteen: Proofreading

THE BIG FOUR COPYWRITING SECRETS ARE…

4) Have Someone Else Read Your Sales Copy Out Loud 3) Write Winning Letters Out By Hand 2) Be The Target Audience Target Audience to Target Audience Copy Feels Personalized – Spoken Directly To The Reader Especially true for Email Copy BKV – 4.4 million

The Most Dynamic Technique Is Intimate Interviews

The Best Way to Really Connect,

Truly Empathize, Care and Understand.

Shaune@DynamicResponseMarketing.com

Additional Benefits to Learning How to Conduct Intimate Interviews

• Deep emotional buying triggers

• More passionate and connected

• Triggers subconscious material

• Cuts research time in half.

• Hidden reasons the TA will and won’t buy.

And That’s Why…

YOU DO NOT WANT “AN INTERVIEW”

You want interviews that…

• Get provocative comments

• Give a differing perspective

• Give original content

• Get the interviewee excited

Then It Becomes VIRAL.

“You should hear what ____ said about _____!”

Interview banter is better than one person speaking.

An engaged and interactive interview leads to…

A passionate and exciting interview leads to a…

Revealing Interview!

Here Are The Benefits to Your Internet Business

• Must Build Trust Online

• Relates to credibility and who you associate with

How do you do that online?

Google “Trust Rank” Factor

• Differentiate yourself

Marketing Benefits

• High-Perceived Value Bonuses For Your Products and Services

• High-Perceived Value Lead Generation Give-Aways

• Door opener leading to credibility-building endorsements

• You become valuable and important

• Potential Joint Ventures

• List exposure

• Unique and appreciated

• Network to the top in record time

• Associate with influential people

• Learn from the best – interactive and FREE content!

High-Perceived Value Content Creation

• Blog – Newsletter – Articles – Book – Audio Product

• Five for the price of one!

• Fresh content/client retention for...

Membership Sites -- Coaching Groups -- Paid Newsletters How does this create traffic?

• VIRAL – high perceived value giveaways

• Secure name – offer upsell on thank you page

• Another interview/set of interviews

• 22% bought – that’s a higher quality lead to sell other things

SEO

Article submission

• Others use the articles

• One-way back-links

• Ease of viral “pass-around”

• Fresh, unique and varied blog content – Google loves that!

• Use of big names which are highly searched.

• E-zine content – original and valuable.

• You appear important to your list

You become THE INFO SOURCE

They read YOUR newsletter

How to Get an Interview

• 4 Powerful Words…. “Can I interview you?”

• Preface with a genuine compliment

• “I really need your perspective on________”

• “I’d love to interview you”

Now you have an interview…what’s next?

6 Types of Questions

• Rapport Building:

“Why is this so important to you?”

• Likeability/ Trust Building:

“What do you most want people to know?”

• Persona Questions:

“Tell me what you really like about____”

• Revealing Questions:

“What do you find easiest to sell?”

• Digging Questions:

“How do you know that?”

• Questions For Emotional Material:

“How did that make you feel?”

7 Point Emotional Bank Account 7 – Completely connected and on-topic

6 – Emotional

5 – Talkative

4 – Interested

3 – Participating out of duty

2 – Watching the clock

1 – Interview just ended

Effective Techniques • Long pauses – Allow them

• Uncomfortable Reactions – Stay Calm and Don’t Rush

• Allow them to lead – Dump the surface material

• Help achieve confidence

• Dig deeper – Monitor The EBA

• Asking for more sources – Networking

● Do a Double Take

What To Do With Interviews • Get it transcribed

• The story and pieces (teasers) are used for newsletter, ezine and blog content

• The bulk used for articles or reports to giveaway or sell

• Edit CD – You have valuable product. Now you know why I say…

“Interviewing Is The Number One Skill

Any Internet Marketer Can Acquire”

Benefits To Your Sales Copy

• Reveal Emotional Buying Triggers

• Real Life Events and Stories

• Emotion-Rich - Empathetic - TA to TA 

• Breeze Through 13 Steps 

• Will NOT Be Exaggerated

• Will NOT Land Flat

• YOU WILL NOT LOSE SALES

Benefits To Your Internet Marketing Business 

• FREE Knowledge

• Blog and Newsletter Content That Gets Read

• Article and Product Creation

• Associate With Leaders

• Credible Endorsements

• Profitable Joint Ventures

• One-Way Links

• Viral Marketing

AND ESPECIALLY…

- Free Bonuses and Free Giveaways

“Interviewing Is The Number One Skill Any Entrepreneur Can Acquire.”

How Can You Better Leverage Your Resources?

Time -- Money -- Contacts – Opportunities - 60-Minute Product Creation

- No-Brainer Viral Marketing

- “Automatic” Joint Ventures

- Simplified SEO

- Quick Copy

How Quick Will The Return Be?

Worst Case Scenario…A Few Months

Could Be Weeks – Could Be Days –

FOR SURE IT WILL NOT BE LONG!

World Internet Summit Exclusive Offers

Package A: The Secret Six And The Power Of Intimate Interviews New Version 2.0

115 Page Manual Value = $295 (5-minute phone recording set-up explanation)

- How to Open – How To Dig Deeper – Softening Statements

- Secret Six Questions – Maintaining EBA – The Power Of Listening

- Secondary Questions – Directive Questions – Shortcut Copy – “The Set-Up”

Special Section -- Experts

- Expert-Specific Questions

- How To Create “The Pivotal Moment”

- How To Get Them To Agree To Be Interviewed

- How To Maximize The Joint Venture Opportunity

Underground Marketing Secrets – 4 Audio CD’s Value = $295

Brian Keith Voiles – Trey Smith – Robert Stover – Alan Forrest Smith

-2 Embedding Exercises

-Total of 10 Audio CDs

2 Copy Client Interviews – One Resistant – One Emotional - $295

1 Coaching Client – Uncovering The USP - $100

THREE Intimate and Interactive – Contrast and Comparison -- Coaching Calls:

-The TWO Best Secret Six and Intimate Interviews = $495

-ONE Best of the Best – Unique Techniques = $395

Total Value = $2000

World Internet Summit - Save 60% - Just $795 or 3 payments of $295

.

Here’s How To Take Your Copywriting

Skills Three Notches Higher…

Package B: Shaune Clarke’s 13 Steps To Dynamic Copy

Digital Package: All 10 Weeks of my $6900 Coaching Program

Best-Of-The-Best -- Plus 188 page Manual – Nothin’ but Content

Regular price $2900 – Save $1000 today

World Internet Summit Attendees Pay Only -- $1900 or 3 payments of just $695

Once You Acquire These Million-Dollar Skills

You’ll Have Them Forever – INVALUABLE!

Your Investment Will Show A

Return For Years To Come

Please Consider My Best Offer…

Brett Said… “Want To Make A Real Splash, Shaune?”

It’s Easy -- Make An Irresistible Offer.”

So Here It Is…

Package C:

The Intimate Interviews Program Value = $795 (EVERYTHING From Package A)

PLUS…

The 13 Steps To Dynamic Copy Value = $1900

(EVERYTHING From Package B)

PLUS…

Intimate Interviews Mastery

6 Week “Small Group” Coaching Program

You’ll Finish With YOUR Own A–Z Personalized Business Plan!

6 Interactive Coaching Sessions

“Contrast-and-Comparison” Learning AND “Embedding” Exercises

BONUS Session: Discover Your Gifts – Live Your TRUE Purpose

Coaching Program Regular Price = $5900

Today – All Of The Above Is $4900

PLUS…

For World Internet Summit Attendees, Package C Now Includes…

“READY-FOR-PROFIT” NICHE SITES

Niche Chosen -- Interviews Done -- Sales Copy Done

Website Designed -- Keyword Research Done

Marketing Ideas -- JV Suggestions -- Back-End Suggestions

ONLY 10 WILL EVER USE EACH SITE

Choose One...

Simple Real Estate -- Self-Publishing Secrets -- Weight-Loss

Copywriting Mastery -- Memory Enhancement

VALUE = $3995.00

All Of This Is Included In Package C

One More Time… Your Very Best Offer – Package C INCLUDES…

Pkg A -- The Intimate Interviews Program (Value = $795)

AND

Pkg B -- Complete 13 Steps To Dynamic Copy Program (Value = $1900)

AND

6-Weeks of Coaching (Value - $5900)

PLUS

Your Own COMPLETE NICHE SITE

ALL Of It Just $4900 or 3 Payments of $1695

FREE Maximum Website Profits Checklist For Everyone!

Shaune@ShauneClarke.com